From The Executive Editor: Game Changers Cartoon: Not real until it’s on Twitter Cartoon: Stand up, sit down From The Executive Editor: Houston Blocking content on Twitter From the Field of Fantasy Sports Cartoon: Do you hear what I hear? Gender diversity lacking internationally From The Executive Editor: Chris Weil From The Executive Editor: NFL
SBJ/January 7 - 13, 2002/Opinion
Trade-show treasures an open secret for us
Published January 7, 2002
I read your article "NASCAR finds treasure in trade-show aisles" in the Nov. 26 issue. I congratulate NASCAR for finding what we have been doing for 15 years at Penn State Sports Marketing — visit prospects and clients at their shows.
The Food Marketing Institute show is a show I attend too and have for years. While they are learning about trade shows, we have been visiting our "clients" for many years.