From The Executive Editor: NBA scores Measuring what counts: Societal impact From the Field of Player Performance How You See It: #changetheconversation Cartoon: Wears it well Sutton Impact: Eduselling 2.0 Cartoon: Putin on the jersey Olympics, CBA at heart of NHL struggle From The Executive Editor: “Mr. I” From the Field of Education
SBJ/January 7 - 13, 2002/Opinion
Trade-show treasures an open secret for us
Published January 7, 2002
I read your article "NASCAR finds treasure in trade-show aisles" in the Nov. 26 issue. I congratulate NASCAR for finding what we have been doing for 15 years at Penn State Sports Marketing — visit prospects and clients at their shows.
The Food Marketing Institute show is a show I attend too and have for years. While they are learning about trade shows, we have been visiting our "clients" for many years.