Is anyone building a culture anymore? Don’t quit the race before it begins Sutton Impact: Qualitative research Cartoon: Horror story From the Field of Social Media Cartoon: Goodbye, Coach From The Executive Editor: Going green Investing in sports business Cartoon: Bearish outlook for Russia From The Executive Editor: First half
SBJ/January 7 - 13, 2002/Opinion
Trade-show treasures an open secret for us
Published January 7, 2002
I read your article "NASCAR finds treasure in trade-show aisles" in the Nov. 26 issue. I congratulate NASCAR for finding what we have been doing for 15 years at Penn State Sports Marketing — visit prospects and clients at their shows.
The Food Marketing Institute show is a show I attend too and have for years. While they are learning about trade shows, we have been visiting our "clients" for many years.