Breeders’ Cup signs Aston Martin Shared goals: EA Sports, MLS renew deal The Lefton Report: A-B raises a Khan The value of recycled naming rights Continental finds traction in college basketball Blue Diamond lands on Kings’ jersey Mobil 1 gets official status with NBA Arnold Palmer: A genuine success The Lefton Report: Clocking in What does Earnhardt’s absence mean?
SBJ/January 7 - 13, 2002/Marketingsponsorship
Published January 7, 2002
BK begins Globetrotters promo
Miami-based Burger King Corp. launched its national Harlem Globetrotters Sweepstakes, which runs through Feb. 2. Grand prize includes a five-night trip to Atlanta for four. The winner will suit up with the Harlem Globetrotters team for a live on-court performance during the NABC Roundball Challenge on March 29. Second-tier prizes include such Harlem Globetrotters gear as leather jackets, jerseys, basketballs and hats. As part of the deal, Burger King is the team's worldwide title sponsor and is making an in-kind donation to match the team's monetary donation to the American Red Cross Liberty Disaster Relief Fund.
Hoop-It-Up gets NBA stamp
Hoop-It-Up, a Dallas promoter of three-on-three basketball tournaments, formed a co-branding partnership with the NBA. Among other things, the NBA brand will now appear on Hoop-It-Up events, including a newly formed All-Star Hoop-It-Up, in which celebrities will play on teams with current and former professional basketball players, according to the Dallas Morning News. The NBA All-Star Game in 2002 will mark the debut of the league's branded Hoop-It-Up games. Hoop-It-Up is a unit of Lexington, Ky.-based sports marketing firm Host Communications Inc.
Baseball dads become advisers
Two Clearwater, Fla., residents have established a marketing agency for high school baseball players that is aimed at getting more attention from professional and college team scouts. College Baseball Advisors Inc., founded by baseball fathers Eddie James and Chris Banks, charges $600 for an evaluation of a student's playing ability, along with a personalized marketing plan, a list of target schools and two years of guidance.