Madden campaign tilts toward digital Yuengling finds fit with Childress Mazda signs up to Rock ’n’ Roll Change lets sponsors cut to the Chase Retailers buy into CLC platform Yonex re-signs Wawrinka Endurance effort boosts chocolate milk Pyne leaving IMG Xfinity, NASCAR closer to deal Tough Mudder books a hotel brand
Upcoming Conferences and Events
SBJ/January 7 - 13, 2002/Marketingsponsorship
Published January 7, 2002
BK begins Globetrotters promo
Miami-based Burger King Corp. launched its national Harlem Globetrotters Sweepstakes, which runs through Feb. 2. Grand prize includes a five-night trip to Atlanta for four. The winner will suit up with the Harlem Globetrotters team for a live on-court performance during the NABC Roundball Challenge on March 29. Second-tier prizes include such Harlem Globetrotters gear as leather jackets, jerseys, basketballs and hats. As part of the deal, Burger King is the team's worldwide title sponsor and is making an in-kind donation to match the team's monetary donation to the American Red Cross Liberty Disaster Relief Fund.
Hoop-It-Up gets NBA stamp
Hoop-It-Up, a Dallas promoter of three-on-three basketball tournaments, formed a co-branding partnership with the NBA. Among other things, the NBA brand will now appear on Hoop-It-Up events, including a newly formed All-Star Hoop-It-Up, in which celebrities will play on teams with current and former professional basketball players, according to the Dallas Morning News. The NBA All-Star Game in 2002 will mark the debut of the league's branded Hoop-It-Up games. Hoop-It-Up is a unit of Lexington, Ky.-based sports marketing firm Host Communications Inc.
Baseball dads become advisers
Two Clearwater, Fla., residents have established a marketing agency for high school baseball players that is aimed at getting more attention from professional and college team scouts. College Baseball Advisors Inc., founded by baseball fathers Eddie James and Chris Banks, charges $600 for an evaluation of a student's playing ability, along with a personalized marketing plan, a list of target schools and two years of guidance.