The Lefton Report: Playing it Safelite Fanatics' new era of racetrack retail Meet the Coffee Boys CAA to title sponsor 2016 World Congress Paving the way to a playoff Sherwin-Williams signs with IndyCar Challenging schools on cheating A tribute to Mike Slive Ivy searches for media, marketing partners Career timeline
SBJ/January 7 - 13, 2002/Marketingsponsorship
Fan loyalty to computer company sponsors
Published January 7, 2002
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a computer company that sponsored a sport or sporting event that you follow? At right are the results. To read: 6.1 percent of NBA fans said they would be very loyal to a computer company that sponsored a sport or sporting event that they followed. IBM has been an official sponsor of the NBA since 1992.
Click here to view chart.