Intel continues its push into sports Nike signs key players ahead of draft CAA Sports wins race for F1 agency deal Custom cans part of A-B’s PGA Tour renewal Falcons stadium on cusp of $1B mark Busch using NASCAR ties for loyalty program Arnie’s Army rebrands, signs 3 sponsors The Lefton Report: A new IPG CSM adds GlideSlope to the fold NBA plans playoff promotion
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/December 17 - 23, 2001/Marketingsponsorship
Fan loyalty to athletic shoe company sponsors
Published December 17, 2001
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a sneaker company that sponsored an event or sport you follow? At right are the results. To read: 10.8 percent of MLS fans said they would be very loyal to a sneaker company that sponsored a sport or sporting event that they followed. Nike and Adidas have been official footwear partners of MLS since 1996, the league's inaugural season.
Click here to view chart.