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SBJ/December 17 - 23, 2001/Marketingsponsorship
Fan loyalty to athletic shoe company sponsors
Published December 17, 2001
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a sneaker company that sponsored an event or sport you follow? At right are the results. To read: 10.8 percent of MLS fans said they would be very loyal to a sneaker company that sponsored a sport or sporting event that they followed. Nike and Adidas have been official footwear partners of MLS since 1996, the league's inaugural season.
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