SBJ/December 17 - 23, 2001/Marketingsponsorship

Fan loyalty to athletic shoe company sponsors

From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a sneaker company that sponsored an event or sport you follow? At right are the results. To read: 10.8 percent of MLS fans said they would be very loyal to a sneaker company that sponsored a sport or sporting event that they followed. Nike and Adidas have been official footwear partners of MLS since 1996, the league's inaugural season.

Click here to view chart.

Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug