Financing to aid Mission’s marketing Subway switches race teams with Edwards Schneider in spotlight at Vegas arena The Lefton Report: NFL to split autos? Learfield to merge licensing firms NFL invests in licensed apparel firm Phizzle, SAP team for fan research NHL, union renew Visa deals in Canada Liberty Mutual replaces Allstate at USSF The Lefton Report: NBPA licensing
Upcoming Conferences and Events
SBJ/December 10 - 16, 2001/Marketingsponsorship
Fan loyalty to soft drink company sponsors
Published December 10, 2001
From January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: 12.1 percent of NHL fans said they would be very loyal to a soda company that sponsored a sport or sporting event they followed. Coca-Cola has been an official sponsor of the NHL since 1997.