UA in talks with NBA for limited license NBA sponsors hit postseason with new ads CAA Sports buys Fermata Ticketing tools pay off for NBA teams The Lefton Report: Women’s cocktail hour Churchill pops cork on winner’s circle Covergirl activating for NFL draft Subway serves up soccer strategy China-based Hisense finds home in NASCAR Pepsi takes over as NBA sponsor
Upcoming Conferences and Events
SBJ/December 10 - 16, 2001/Marketingsponsorship
Fan loyalty to soft drink company sponsors
Published December 10, 2001
From January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: 12.1 percent of NHL fans said they would be very loyal to a soda company that sponsored a sport or sporting event they followed. Coca-Cola has been an official sponsor of the NHL since 1997.