‘Daytona Day’ back with new activation IndyCar steers marketing toward digital Licensing show looks for rise in numbers New ownership gives Dew Tour some pop Lefton Report: Chevron’s choice Fanatics into NBA replica jerseys ELeague holds steady on sponsorship pricing Courtside Ventures has active first year Richmond brings ticket focus home PBR expands list of licensees to 25
SBJ/December 10 - 16, 2001/Marketingsponsorship
Fan loyalty to soft drink company sponsors
Published December 10, 2001
From January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: 12.1 percent of NHL fans said they would be very loyal to a soda company that sponsored a sport or sporting event they followed. Coca-Cola has been an official sponsor of the NHL since 1997.