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SBJ/December 10 - 16, 2001/Marketingsponsorship
Fan loyalty to soft drink company sponsors
Published December 10, 2001
From January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: 12.1 percent of NHL fans said they would be very loyal to a soda company that sponsored a sport or sporting event they followed. Coca-Cola has been an official sponsor of the NHL since 1997.