Toyota, iHeartRadio play Rock ‘n’ Roll Sherwin-Williams, NASCAR extend Company Watch: TicketReturn Bruin hires to sift acquisition targets Ravens, Rams sign with FanDuel Brown to lead CSM’s U.S. push For Heineken, MLS offers ‘critical mass’ Farmers deal served its purpose Japanese firm signs Red Bulls deal PGA Tour signs United Rentals
Upcoming Conferences and Events
SBJ/December 10 - 16, 2001/Marketingsponsorship
Fan loyalty to soft drink company sponsors
Published December 10, 2001
From January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: 12.1 percent of NHL fans said they would be very loyal to a soda company that sponsored a sport or sporting event they followed. Coca-Cola has been an official sponsor of the NHL since 1997.