Parsons moving up as GMR’s CEO The Lefton Report: NFL goes car shopping Study: If you post, more likely to buy IMG will cut workforce by 3 percent MassMutual touts youth program The Lefton Report: Changing landscape Pepsi contest winners will be on field Deal puts MLB brands on cycling gear Summit proves fruitful for Competitor NFL plans Play 60 spots for Thanksgiving
SBJ/December 10 - 16, 2001/Marketingsponsorship
Dolphins tie up Tyco International sponsorship deal
Published December 10, 2001
The Miami Dolphins have signed Tyco International to be a new team sponsor, sources familiar with the deal said.
Under terms of the multiyear agreement, which kicks off this season, Tyco also becomes a sponsor of Pro Player Stadium, home to the Dolphins.
Details of the sponsorship deal were not immediately known, but sources said Tyco has secured corporate signs in the stadium, advertising time on some Dolphins-themed local TV programming, a presence on the team's Web site and ads in official Dolphins publications.
— Langdon Brockinton