Toyota, Long Beach keep rolling A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship PGA hires Catalyst for Ryder rebranding CAA hires Eccleston for analytics Symmonds protest ‘a flashpoint' Omega wants to get hands on more golf UA adds NBA draft combine rights Providence seen as boon to Chime USA Today gets rights to 7 marathons
SBJ/December 10 - 16, 2001/Marketingsponsorship
Dolphins tie up Tyco International sponsorship deal
Published December 10, 2001
The Miami Dolphins have signed Tyco International to be a new team sponsor, sources familiar with the deal said.
Under terms of the multiyear agreement, which kicks off this season, Tyco also becomes a sponsor of Pro Player Stadium, home to the Dolphins.
Details of the sponsorship deal were not immediately known, but sources said Tyco has secured corporate signs in the stadium, advertising time on some Dolphins-themed local TV programming, a presence on the team's Web site and ads in official Dolphins publications.
— Langdon Brockinton