SBJ/December 10 - 16, 2001/Coast To Coast

Sports Profile: San Francisco

SPORTS PROFILE: SAN FRANCISCO
 
POPULATION: 7,039,362 (5th-ranked MSA)
NO. OF HOTELS/ROOMS; RATE*: 356/48,492; $146.06
MAJOR CORPORATIONS: Chevron, McKesson HBOC, Wells Fargo, PG&E Corp., Gap, Charles Schwab, Providian Financial, Golden State Bancorp
VENUES AND EVENTS: 3Com Park (69,734 seats); Pacific Bell Park (40,800); Cow Palace (13,000), host of 2001 Grand National Rodeo, Horse and Stock Show; San Francisco Bay and Golden Gate Park, host of 1999 and 2000 Summer X Games; Moscone Center (1.2 million square feet, additional 800,000-square-foot expansion under way), host of indoor volleyball and table tennis events
LOCAL CONTACT: Sally Henderson, director of convention sales, San Francisco CVB, phone: (415) 227-2617, fax: (415) 227-2646 or shenderson@sfcvb.org
DEMOGRAPHICS
Composition (%)
Index**
Age 18-34
32
101
Age 18-49
66
103
Age 25-54
64
106
Age 35+
68
100
Single (never married)
29
124
Avg. annual HH income $100,000+
21
183
Avg. annual HH income <$50,000
44
76
 
Media use — average audience***
Access Internet/WWW from home or work
65
123
Own a personal computer
73
118
Shop/purchase via Internet
32
141
Sports scores/updates via Internet
14
116
Read any daily newspaper
59
^
Read any Sunday newspaper
61
^
Total radio a.m. drive M-F
23
^
Total radio p.m. drive M-F
17
^
Total TV prime time M-Sun
36
^
Total cable prime time M-Sun
9
^
 
Sports avidity (very/somewhat interested in the following sports)
NBA
23
93
NFL
47
110
NHL
10
74
MLB
32
97
NASCAR
12
76
PGA
16
99
 
* Average daily rate, November 2000 through October
** Scarborough Sports Marketing surveys 75 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares the San Francisco MSA, which includes the city of Oakland, with the averages of these markets. Par equals 100. For example, San Francisco MSA residents are 10 percent more likely than the national average to be NFL fans, but 24 percent less likely to be NASCAR fans.
*** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^ The local media measurement is not indexed against the national average.
Sources: 2001 Scarborough Research 75 Market Report, U.S. Census, Smith Travel Research, San Francisco Convention & Visitors Bureau, SportsBusiness Journal research
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