Upcoming Conferences and Events
SBJ/December 10 - 16, 2001/Coast To Coast
Sports Profile: San Francisco
Published December 10, 2001
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SPORTS
PROFILE: SAN FRANCISCO
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| POPULATION: 7,039,362 (5th-ranked MSA) | ||
| NO. OF HOTELS/ROOMS; RATE*: 356/48,492; $146.06 | ||
| MAJOR CORPORATIONS: Chevron, McKesson HBOC, Wells Fargo, PG&E Corp., Gap, Charles Schwab, Providian Financial, Golden State Bancorp | ||
| VENUES AND EVENTS: 3Com Park (69,734 seats); Pacific Bell Park (40,800); Cow Palace (13,000), host of 2001 Grand National Rodeo, Horse and Stock Show; San Francisco Bay and Golden Gate Park, host of 1999 and 2000 Summer X Games; Moscone Center (1.2 million square feet, additional 800,000-square-foot expansion under way), host of indoor volleyball and table tennis events | ||
| LOCAL CONTACT: Sally Henderson, director of convention sales, San Francisco CVB, phone: (415) 227-2617, fax: (415) 227-2646 or shenderson@sfcvb.org | ||
| DEMOGRAPHICS | ||
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Composition
(%)
|
Index**
|
| Age 18-34 |
32
|
101
|
| Age 18-49 |
66
|
103
|
| Age 25-54 |
64
|
106
|
| Age 35+ |
68
|
100
|
| Single (never married) |
29
|
124
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| Avg. annual HH income $100,000+ |
21
|
183
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| Avg. annual HH income <$50,000 |
44
|
76
|
| Media use — average audience*** | ||
| Access Internet/WWW from home or work |
65
|
123
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| Own a personal computer |
73
|
118
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| Shop/purchase via Internet |
32
|
141
|
| Sports scores/updates via Internet |
14
|
116
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| Read any daily newspaper |
59
|
^
|
| Read any Sunday newspaper |
61
|
^
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| Total radio a.m. drive M-F |
23
|
^
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| Total radio p.m. drive M-F |
17
|
^
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| Total TV prime time M-Sun |
36
|
^
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| Total cable prime time M-Sun |
9
|
^
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| Sports avidity (very/somewhat interested in the following sports) | ||
| NBA |
23
|
93
|
| NFL |
47
|
110
|
| NHL |
10
|
74
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| MLB |
32
|
97
|
| NASCAR |
12
|
76
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| PGA |
16
|
99
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| * Average
daily rate, November 2000 through October ** Scarborough Sports Marketing surveys 75 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares the San Francisco MSA, which includes the city of Oakland, with the averages of these markets. Par equals 100. For example, San Francisco MSA residents are 10 percent more likely than the national average to be NFL fans, but 24 percent less likely to be NASCAR fans. *** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable ^ The local media measurement is not indexed against the national average. Sources: 2001 Scarborough Research 75 Market Report, U.S. Census, Smith Travel Research, San Francisco Convention & Visitors Bureau, SportsBusiness Journal research |
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