SBJ/December 3 - 9, 2001/Marketingsponsorship

Sponsorship briefs

 Gem building Chevy display

The Gem Group is taking the wheel on a project designed to highlight Chevrolet's sponsorship of the Atlanta Thrashers. Gem, an Atlanta-based marketing communications firm, will create a vehicle display highlighting the Avalanche, Chevy's new convertible SUV/pickup truck.

 TiVo back with Newell event

TiVo Inc. re-signed as presenting sponsor of the Pete Newell Challenge, a two-game college basketball event at the Oakland Arena. Neither TiVo, a Mountain View, Calif., personal television company, nor promoters of the Dec. 29 Challenge would disclose the value of the deal. TiVo sponsored the event last year. TiVo's package includes three minutes of commercial inventory on Fox Sports Net, which is broadcasting the marquee Stanford-Michigan State matchup, along with tickets, a suite, on-court promotions during time-outs, tables in the concourse and the TiVo logo on the floor, seat backs and goal pads.

 Miller backs Bucks radio, charity

Milwaukee-based Miller Brewing Co. announced its exclusive sponsorship of the Milwaukee Bucks radio network for the 2001-02 season and its new MGD-3 fund-raiser. Money will be donated to the charity Midwest Athletes Against Childhood Cancer every time the Bucks make a three-point shot. The charity was co-founded by former Bucks radio announcer Eddie Doucette and retired Bucks guard Jon McGlocklin. The MGD-3 promotion will be broadcast statewide in Wisconsin with the help of the Milwaukee Bucks radio network of 32 stations, including flagship station WTMJ-AM in Milwaukee. The promotion is expected to raise about $5,000 annually for the MAACC Fund.

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