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SBJ/December 3 - 9, 2001/Coast To Coast
Sports Profile: Charleston, S.C.
Published December 3, 2001
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SPORTS
PROFILE: CHARLESTON, S.C.
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| POPULATION: 251,662 (141st-ranked MSA) | ||
| NO. OF HOTELS/ROOMS; RATE*: 21/2,769; $68.79 | ||
| MAJOR CORPORATIONS: McJunkin Corp., Pittsburgh & W. Virginia Railroad | ||
| VENUES: Watt Powell Park (4,500 seats), home of the Charleston Alley Cats, a Class A affiliate of the Toronto Blue Jays; Charleston Civic Center (9,400 square feet), site of the 1999 USA National Karate Championships, 2002 West Virginia Intercollegiate Conference Basketball Men's and Women's Tournament; Laidley Field (18,600 seats), site of the annual North-South Football Classic, 1994 NAIA Track and Field Championships; University of Charleston facilities, including King Gymnasium (2,000); West Virginia State College facilities, including the baseball stadium, Lakin Field (500) | ||
| LOCAL CONTACT: Traci West-McCombs, communications and public relations manager, Charleston Convention & Visitors Bureau, (304) 344-5075, fax (304) 344-1241, tracim@charlestonwv.com. | ||
| DEMOGRAPHICS | ||
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Composition
(%)
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Index**
|
| Age 18-34 |
28
|
90
|
| Age 18-49 |
58
|
93
|
| Age 25-54 |
57
|
95
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| Age 35+ |
72
|
104
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| Married |
63
|
112
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| Single (never married) |
15
|
66
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| Avg. annual household income $100,000+ |
4
|
34
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| Avg. annual household income <$50,000 |
76
|
138
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| 2+ employed in household |
35
|
71
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| 1+ children in household |
41
|
98
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| Own residence |
78
|
117
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| Rent residence |
19
|
62
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| Media use — average audience*** | ||
| Access Internet/WWW from home or work |
41
|
68
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| Own a personal computer |
50
|
75
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| Shop/purchase via Internet |
21
|
61
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| Sports scores/updates via Internet |
8
|
60
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| Read any daily newspaper |
50
|
^
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| Read any Sunday newspaper |
53
|
^
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| Total TV prime time M-Sun |
37
|
^
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| Total cable prime time M-Sun |
17
|
^
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| Sports avidity (very/somewhat interested in the following sports) | ||
| NBA |
13
|
52
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| NFL |
37
|
87
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| NHL |
3
|
21
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| MLB |
24
|
69
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| NASCAR |
31
|
188
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| PGA |
12
|
67
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| * Average
daily rate, September 2000 through August ** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Charleston with the averages of these markets. Par equals 100. For example, Charleston residents are 88 percent more likely than the national average to be NASCAR fans, but 79 percent less likely to be NHL fans. *** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable ^ The local media measurement is not indexed against the national average. Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, Charleston Convention & Visitors Bureau, SportsBusiness Journal research |
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