SBJ/December 3 - 9, 2001/Coast To Coast

Sports Profile: Charleston, S.C.

SPORTS PROFILE: CHARLESTON, S.C.
 
POPULATION: 251,662 (141st-ranked MSA)
NO. OF HOTELS/ROOMS; RATE*: 21/2,769; $68.79
MAJOR CORPORATIONS: McJunkin Corp., Pittsburgh & W. Virginia Railroad
VENUES: Watt Powell Park (4,500 seats), home of the Charleston Alley Cats, a Class A affiliate of the Toronto Blue Jays; Charleston Civic Center (9,400 square feet), site of the 1999 USA National Karate Championships, 2002 West Virginia Intercollegiate Conference Basketball Men's and Women's Tournament; Laidley Field (18,600 seats), site of the annual North-South Football Classic, 1994 NAIA Track and Field Championships; University of Charleston facilities, including King Gymnasium (2,000); West Virginia State College facilities, including the baseball stadium, Lakin Field (500)
LOCAL CONTACT: Traci West-McCombs, communications and public relations manager, Charleston Convention & Visitors Bureau, (304) 344-5075, fax (304) 344-1241, tracim@charlestonwv.com.
DEMOGRAPHICS
Composition (%)
Index**
Age 18-34
28
90
Age 18-49
58
93
Age 25-54
57
95
Age 35+
72
104
Married
63
112
Single (never married)
15
66
Avg. annual household income $100,000+
4
34
Avg. annual household income <$50,000
76
138
2+ employed in household
35
71
1+ children in household
41
98
Own residence
78
117
Rent residence
19
62
 
Media use — average audience***
Access Internet/WWW from home or work
41
68
Own a personal computer
50
75
Shop/purchase via Internet
21
61
Sports scores/updates via Internet
8
60
Read any daily newspaper
50
^
Read any Sunday newspaper
53
^
Total TV prime time M-Sun
37
^
Total cable prime time M-Sun
17
^
 
Sports avidity (very/somewhat interested in the following sports)
NBA
13
52
NFL
37
87
NHL
3
21
MLB
24
69
NASCAR
31
188
PGA
12
67
 
* Average daily rate, September 2000 through August
** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Charleston with the averages of these markets. Par equals 100. For example, Charleston residents are 88 percent more likely than the national average to be NASCAR fans, but 79 percent less likely to be NHL fans.
*** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^ The local media measurement is not indexed against the national average.
Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, Charleston Convention & Visitors Bureau, SportsBusiness Journal research
Return to top

Related Topics:

Coast to Coast

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug