SBJ/November 26 - December 2, 2001/Marketingsponsorship

Sponsorship briefs

 NHL signs Duracell, re-signs 2

The NHL signed battery brand Duracell to a multiyear sponsorship agreement and scored multiyear renewals with M&M/Mars and Mennen. Duracell becomes the official battery of the NHL in Canada.

 Team owner sues Sara Lee

NASCAR Winston Cup team owner Junie Donlavey filed a lawsuit alleging Sara Lee Corp., the parent company of former team sponsor Hills Bros Coffee, "wrongfully withheld $300,000 that is owed to the team, wrongfully terminated the contract and is not entitled to reimbursement of sums previously paid" to Donlavey's team, the Richmond (Va.) Times-Dispatch reported.

 Florida Panthers name bank

The Florida Panthers signed BankUnited as their official bank. BankUnited will offer "Panthers Signature Checking," which includes Panthers checks and a Panthers checkbook cover. Customers who open such an account will receive a voucher for two tickets to a Panthers home game. Terms were not announced.

 No. 41 a bull's eye for Target

Target Stores agreed to be primary sponsor of Chip Ganassi Racing with Felix Sabates' No. 41 Dodge Intrepid R/T in the 2002 NASCAR Winston Cup Series. NASCAR veteran Jimmy Spencer will drive.

 A stretch for MLB

Major League Baseball Properties granted an official license to P. Puff Industries, a producer of licensed rubber band accessories under the brand name Wordstretch, to produce a line of MLB rubber bands called "seventh inning stretchers." The accessories feature all 30 MLB teams logos and colors along with baseball phrases.

 Ad firm picked for '03 PGA

Jay Advertising Inc. has been retained as agency of record for the 2003 PGA Championship to be held at Oak Hill Country Club in Pittsford, N.Y., a Rochester suburb.

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