BMW takes VIP cue from Masters A-B to sports: Adapt to a new world The Lefton Report: Selling air Smithfield commits to NBC, NASCAR Microsoft adds NASCAR, Hendrick deals Event, experiential marketing roundtable Heineken adds buzz to MLS Rivalry Week Quicken Loans boosts military program Van Wagner to sell NFL field-level ads New daily fantasy to sponsor Eisen show
SBJ/November 26 - December 2, 2001/Marketingsponsorship
Published November 26, 2001
NHL signs Duracell, re-signs 2
The NHL signed battery brand Duracell to a multiyear sponsorship agreement and scored multiyear renewals with M&M/Mars and Mennen. Duracell becomes the official battery of the NHL in Canada.
Team owner sues Sara Lee
NASCAR Winston Cup team owner Junie Donlavey filed a lawsuit alleging Sara Lee Corp., the parent company of former team sponsor Hills Bros Coffee, "wrongfully withheld $300,000 that is owed to the team, wrongfully terminated the contract and is not entitled to reimbursement of sums previously paid" to Donlavey's team, the Richmond (Va.) Times-Dispatch reported.
Florida Panthers name bank
The Florida Panthers signed BankUnited as their official bank. BankUnited will offer "Panthers Signature Checking," which includes Panthers checks and a Panthers checkbook cover. Customers who open such an account will receive a voucher for two tickets to a Panthers home game. Terms were not announced.
No. 41 a bull's eye for Target
Target Stores agreed to be primary sponsor of Chip Ganassi Racing with Felix Sabates' No. 41 Dodge Intrepid R/T in the 2002 NASCAR Winston Cup Series. NASCAR veteran Jimmy Spencer will drive.
A stretch for MLB
Major League Baseball Properties granted an official license to P. Puff Industries, a producer of licensed rubber band accessories under the brand name Wordstretch, to produce a line of MLB rubber bands called "seventh inning stretchers." The accessories feature all 30 MLB teams logos and colors along with baseball phrases.
Ad firm picked for '03 PGA
Jay Advertising Inc. has been retained as agency of record for the 2003 PGA Championship to be held at Oak Hill Country Club in Pittsford, N.Y., a Rochester suburb.