SBJ/November 26 - December 2, 2001/Marketingsponsorship

Fan Loyalty to Credit Card Company Sponsors

From January through September, ESPN Sports Poll, a service of TNS Intersearch asked more than 3,300 sports fans the following question: How loyal would you feel toward a credit card company that sponsored an event or sport you follow? Following are the results. To read: 4.3 percent of Major League Baseball fans said they would be very loyal to a credit card company that sponsored a sport or sporting event that they followed. MasterCard has been an official sponsor of MLB since 1997.

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