Company Watch: Impellia The Lefton Report: Barça inks Van Wagner Sponsor Loyalty: NCAA Nickelodeon enters NASCAR deal Jones back at Under Armour Yogi Berra deal: Deja vu all over again Stewart-Haas offers NASCAR-F1 combo deal Sponsors boost activation at Draft Town The Lefton Report: Colorful catchers WME-IMG buys experiential agencies
SBJ/November 19 - 25, 2001/Marketingsponsorship
Biggest perceived advertiser of college basketball
Published November 19, 2001
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 2,000 college basketball fans who they thought was the top sponsor/advertiser of the sport. At right are the results of the poll broken down by gender, age and ethnicity. To read: 4.9 percent of respondents ages 45-54 cited Chevrolet as the top sponsor/advertiser of college basketball. General Motors, the parent company of Chevrolet, has been a corporate partner of the NCAA since 1987. Only Nike and Anheuser-Busch scored higher among respondents in this age category.