Intel continues its push into sports Nike signs key players ahead of draft CAA Sports wins race for F1 agency deal Custom cans part of A-B’s PGA Tour renewal Falcons stadium on cusp of $1B mark Busch using NASCAR ties for loyalty program Arnie’s Army rebrands, signs 3 sponsors The Lefton Report: A new IPG CSM adds GlideSlope to the fold NBA plans playoff promotion
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/November 19 - 25, 2001/Marketingsponsorship
Biggest perceived advertiser of college basketball
Published November 19, 2001
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 2,000 college basketball fans who they thought was the top sponsor/advertiser of the sport. At right are the results of the poll broken down by gender, age and ethnicity. To read: 4.9 percent of respondents ages 45-54 cited Chevrolet as the top sponsor/advertiser of college basketball. General Motors, the parent company of Chevrolet, has been a corporate partner of the NCAA since 1987. Only Nike and Anheuser-Busch scored higher among respondents in this age category.