U.S. Soccer, NWSL slather on Coppertone Dr. Scholl’s touts products via NBA deal The Lefton Report: Fostering creativity UA in talks with NBA for limited license NBA sponsors hit postseason with new ads CAA Sports buys Fermata Ticketing tools pay off for NBA teams The Lefton Report: Women’s cocktail hour Churchill pops cork on winner’s circle Covergirl activating for NFL draft
Upcoming Conferences and Events
SBJ/November 19 - 25, 2001/Marketingsponsorship
Biggest perceived advertiser of college basketball
Published November 19, 2001
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 2,000 college basketball fans who they thought was the top sponsor/advertiser of the sport. At right are the results of the poll broken down by gender, age and ethnicity. To read: 4.9 percent of respondents ages 45-54 cited Chevrolet as the top sponsor/advertiser of college basketball. General Motors, the parent company of Chevrolet, has been a corporate partner of the NCAA since 1987. Only Nike and Anheuser-Busch scored higher among respondents in this age category.