Sponsor builds its Open around Williams Sweet Caroline Bakery pegs Danica to drive sales Toyota, Long Beach keep rolling A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship PGA hires Catalyst for Ryder rebranding CAA hires Eccleston for analytics Symmonds protest ‘a flashpoint' Omega wants to get hands on more golf
SBJ/November 19 - 25, 2001/Marketingsponsorship
Biggest perceived advertiser of college basketball
Published November 19, 2001
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 2,000 college basketball fans who they thought was the top sponsor/advertiser of the sport. At right are the results of the poll broken down by gender, age and ethnicity. To read: 4.9 percent of respondents ages 45-54 cited Chevrolet as the top sponsor/advertiser of college basketball. General Motors, the parent company of Chevrolet, has been a corporate partner of the NCAA since 1987. Only Nike and Anheuser-Busch scored higher among respondents in this age category.