SBJ/November 19 - 25, 2001/Marketingsponsorship

Biggest perceived advertiser of college basketball

From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 2,000 college basketball fans who they thought was the top sponsor/advertiser of the sport. At right are the results of the poll broken down by gender, age and ethnicity. To read: 4.9 percent of respondents ages 45-54 cited Chevrolet as the top sponsor/advertiser of college basketball. General Motors, the parent company of Chevrolet, has been a corporate partner of the NCAA since 1987. Only Nike and Anheuser-Busch scored higher among respondents in this age category.

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