SBJ/November 12 - 18, 2001/This Weeks Issue

Ex-NFL exec bound for changing USTA

The U.S. Tennis Association is expected to hire former NFL executive David Newman to run marketing for the organization, sources said.

His hire is part of a broader, ongoing restructuring of the USTA's professional tennis division, which controls the U.S. Open and Davis and Fed Cup teams, among other events.

Former chief marketing officer Pierce O'Neil will handle sponsorship sales and TV, while all other marketing functions now will fall under Arlen Kantarian, chief executive of the division.

Newman declined to comment.

Newman worked with Kantarian when both were at the NFL, where Newman was vice president of marketing and events, booked Super Bowl halftime acts and ran the NFL Experience. He left the league earlier this year to join Transfusion Integrated Properties, a sports marketing company.

In related news, the top two public relations officers at the tennis group are on the way out. Andrea Jayson resigned earlier this month, and Joe Favorito's last day is expected to be today. Public relations had reported to O'Neil but now apparently will report to Kantarian, sources said.

Favorito plans to join the New York Knicks on Tuesday as vice president of public relations.

The restructuring has the USTA's professional side split into four divisions with a net loss of five employee positions, said Kantarian. They will all report to him.

The four divisions are business operations/sales headed by O'Neil, now chief business officer; tournament operations, headed by Jim Curley, now managing director, tournament operations; facility operations, headed by Daniel Zausner, now managing director, facility operations; and marketing and communications, headed by Newman, who joins as managing director, marketing and communications.

O'Neil has marketing, public relations and advertising stripped away but ends with all the revenue-generating sides: broadcast, Internet media, sponsorship and merchandise sales.

Newman will start in December and oversee marketing, advertising, promotion, public relations and publishing. Former NBA director of marketing for consumer products Michelle DiFilippantonio also joins as director of marketing. She has been serving as a consultant for the last couple of months, following a short stint as vice president, integrated marketing for the XFL.

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