SBJ/November 12 - 18, 2001/Marketingsponsorship

Sports Fans’ credit card preferences

From January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, surveyed sports fans on their ownership of credit cards. To read: 59.4 percent of Major League Baseball fans said they are MasterCard owners. MasterCard has been an official sponsor of MLB since 1997. Respondents: Credit card owners 18 and older.

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL
 
Sports Fans' Credit Card Preferences
18+
NFL Fans
MLB Fans
NHL Fans
NBA Fans
Pro Soccer Fans
College Football Fans
College Basketball Fans
Pro Tennis Fans
Pro Golf Fans
n=4,121
2,703
2,496
1,470
1,998
1,066
2,285
1,929
1,631
1,826
Visa
80.4
81.6
80.7
82.8
80.7
81.6
82
80.9
81.6
81.8
MasterCard
58.9
59.5
59.4
58.5
60.4
60.3
58.5
59
60
61.7
Discover
25.7
26.2
26.6
25.3
26.6
27.4
26.3
26.2
25.8
27
American Express
14
15.3
15.1
16.3
15.5
16.7
15.3
14.7
17.4
17.5
Boxing Fans
Figure Skating fans
AFL Fans
Horse Racing Fans
Pro Wrestling Fans
WBNA Fans
NASCAR Fans
IRL Fans
CART Fans
NHRA Fans
n=676
2,217
1,055
1,442
794
1,456
1,796
1,250
1,141
1,134
Visa
81.6
79.2
82.1
81.3
78.7
80.9
81.7
82.1
80.8
82.6
Mastercard
55.4
60.6
57.4
59.5
56.2
59.3
58.2
59.9
58.9
58.3
Discover
23.9
27.3
28.2
25.3
26
26.5
25.4
25.3
25.2
23
American Express
13.4
13.8
13.1
17.2
12.4
14.6
13.4
13.9
13.7
12.9

Sportspoll.com

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