Upcoming Conferences and Events
SBJ/November 12 - 18, 2001/Coast To Coast
Sports Profile: Philadelphia
Published November 12, 2001
|
SPORTS
PROFILE: PHILADELPHIA
|
||
| POPULATION: 6,188,463 (6th-ranked Consolidated MSA) | ||
| NO. OF HOTELS/ROOMS; RATE*: 267/37,879; $99.32 | ||
| MAJOR CORPORATIONS: Cigna, Sunoco, Comcast, Aramark, Crown Cork & Seal, Rohm & Haas, Lincoln National | ||
| VENUES AND EVENTS: Veterans Stadium (62,382 seats); First Union Complex, host of 2002 NBA All-Star Weekend, 2000 NCAA Women’s Final Four, 2001 NCAA Men’s Basketball East Regional; Garden State Park; Philadelphia Park; Drexel University facilities; LaSalle University facilities; St. Joseph’s University facilities; Temple University facilities including Liacourus Center (10,000), site of 2001 USA Gymnastics National Championships; University of Pennsylvania facilities including Franklin Field, site of Penn Relays; Villanova University facilities; Schuylkill River Regatta Course. | ||
| LOCAL CONTACT: Robert P. Levy, Philadelphia Sports Congress, (215) 864-1700, fax (215) 569-4865 | ||
| DEMOGRAPHICS | ||
|
City
composition (%)
|
Index
|
|
| Age 18-34 |
30
|
96
|
| Age 18-49 |
60
|
96
|
| Age 25-54 |
58
|
97
|
| Age 35+ |
70
|
102
|
| Race: White |
79
|
96
|
| Race: Black |
17
|
140
|
| Avg. annual HH income $100,000+ |
14
|
112
|
| Avg. annual HH income <$50,000 |
50
|
90
|
| Leisure activities (past 12 months) | ||
| Golf |
17
|
102
|
| Hiking/backpacking |
12
|
89
|
| Attended pro sports event |
37
|
100
|
| Media use — average audience*** | ||
| Access Internet/WWW from home or work |
60
|
99
|
| Sports scores/updates via Internet |
14
|
101
|
| Read any daily newspaper |
60
|
^
|
| Read any Sunday newspaper |
70
|
^
|
| Total radio a.m. drive M-F |
25
|
^
|
| Total radio p.m. drive M-F |
20
|
^
|
| Total TV prime time M-Sun |
42
|
^
|
| Total cable prime time M-Sun |
14
|
^
|
| Sports avidity (very/somewhat interested in the following sports) | ||
| NBA |
24
|
97
|
| NFL |
46
|
108
|
| NHL |
26
|
188
|
| MLB |
32
|
94
|
| NASCAR |
16
|
93
|
| PGA |
18
|
98
|
| * Average
daily rate, September 2000 through August ** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Philadelphia with the averages of these markets. Par equals 100. For example, Philadelphia residents are 88 percent more likely than the national average to be NHL fans, but 7 percent less likely to be NASCAR fans. *** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable ^ The local media measurement is not indexed against the national average. Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, Philadelphia Sports Congress, SportsBusiness Journal research |
||
