SBJ/November 12 - 18, 2001/Coast To Coast

Sports Profile: Philadelphia

SPORTS PROFILE: PHILADELPHIA
 
POPULATION: 6,188,463 (6th-ranked Consolidated MSA)
NO. OF HOTELS/ROOMS; RATE*: 267/37,879; $99.32
MAJOR CORPORATIONS: Cigna, Sunoco, Comcast, Aramark, Crown Cork & Seal, Rohm & Haas, Lincoln National
VENUES AND EVENTS: Veterans Stadium (62,382 seats); First Union Complex, host of 2002 NBA All-Star Weekend, 2000 NCAA Women’s Final Four, 2001 NCAA Men’s Basketball East Regional; Garden State Park; Philadelphia Park; Drexel University facilities; LaSalle University facilities; St. Joseph’s University facilities; Temple University facilities including Liacourus Center (10,000), site of 2001 USA Gymnastics National Championships; University of Pennsylvania facilities including Franklin Field, site of Penn Relays; Villanova University facilities; Schuylkill River Regatta Course.
LOCAL CONTACT: Robert P. Levy, Philadelphia Sports Congress, (215) 864-1700, fax (215) 569-4865
DEMOGRAPHICS
City composition (%)
Index
Age 18-34
30
96
Age 18-49
60
96
Age 25-54
58
97
Age 35+
70
102
Race: White
79
96
Race: Black
17
140
Avg. annual HH income $100,000+
14
112
Avg. annual HH income <$50,000
50
90
 
Leisure activities (past 12 months)
Golf
17
102
Hiking/backpacking
12
89
Attended pro sports event
37
100
 
Media use — average audience***
Access Internet/WWW from home or work
60
99
Sports scores/updates via Internet
14
101
Read any daily newspaper
60
^
Read any Sunday newspaper
70
^
Total radio a.m. drive M-F
25
^
Total radio p.m. drive M-F
20
^
Total TV prime time M-Sun
42
^
Total cable prime time M-Sun
14
^
 
Sports avidity (very/somewhat interested in the following sports)
NBA
24
97
NFL
46
108
NHL
26
188
MLB
32
94
NASCAR
16
93
PGA
18
98
 
* Average daily rate, September 2000 through August
** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Philadelphia with the averages of these markets. Par equals 100. For example, Philadelphia residents are 88 percent more likely than the national average to be NHL fans, but 7 percent less likely to be NASCAR fans.
*** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^ The local media measurement is not indexed against the national average.
Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, Philadelphia Sports Congress, SportsBusiness Journal research
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