Sponsors focusing ads on Paralympians Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind
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SBJ/November 5 - 11, 2001/Olympics
95 Days Until Salt Lake 2002
Published November 5, 2001
Pfizer Inc., official pharmaceutical supporter of the 2002 Salt Lake City Games, late last month announced plans with the International Olympic Committee Medical Commission to conduct nine scientific studies on athletes during the coming Olympics. The research will occur in events of the ski jumping, figure skating and speed skating competitions. Researchers also will investigate health and nutrition matters by studying eating habits of athletes. The planned studies were selected from 25 proposals submitted.