Intel continues its push into sports Nike signs key players ahead of draft CAA Sports wins race for F1 agency deal Custom cans part of A-B’s PGA Tour renewal Falcons stadium on cusp of $1B mark Busch using NASCAR ties for loyalty program Arnie’s Army rebrands, signs 3 sponsors The Lefton Report: A new IPG CSM adds GlideSlope to the fold NBA plans playoff promotion
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SBJ/November 5 - 11, 2001/Marketingsponsorship
Published November 5, 2001
Dodge in Hockey promo
Dodge dealers across Minnesota have teamed up with Minnesota Hockey, the statewide governing body for the sport, to drive dollars to local youth hockey associations across the state. Community-based hockey associations from Rochester to Roseau will be able to raise money by test-driving Dodge vehicles during the promotion. For every Minnesota Hockey-registered household that test-drives a Dodge vehicle between Oct. 17 and Dec. 31, Dodge and Minnesota Dodge dealers will donate $15 to the family's local hockey association.
Hills Bros to back No. 93
Hills Bros Coffee will be primary sponsor of the Bill Davis No. 93 Dodge, with driver Hut Stricklin, for the 2002 NASCAR Winston Cup season.
Bridgestone to supply CART
Championship Auto Racing Teams and Bridgestone/Firestone agreed to make the Bridgestone Potenza racing radial the tire all FedEx Championship Series competitors use in 2002. Bridgestone tires, which also compete in Formula One competition, will join the CART series for the first time next season.
Sharks bait Interwoven
California-based Internet company Interwoven signed a two-year sponsorship deal with the San Jose Sharks. The deal includes two 12-foot sign boards on the rim of Compaq Center, Interwoven-branded Instant Replay feature on the JumboTron and presenting sponsorship of the annual Sharks Foundation golf event.
Pontiac-GMC back at NHRA
Pontiac-GMC will return as the official car and official truck of the National Hot Rod Association. It will be the sixth year that Pontiac has served as official car and the 13th for GMC as official truck.