SBJ/November 5 - 11, 2001/Marketingsponsorship

Biggest perceived sponsor/advertiser of the NBA

Biggest perceived sponsor/advertiser of the NBA

From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 3,000 NBA fans who they thought was the biggest sponsor/advertiser of the NBA. Below are the results of the survey, broken down by age, gender and race. To read: 3.8 percent of women cited Pepsi as the top sponsor/advertiser of the league. Coca-Cola has been a league sponsor since 1986.

Sportspoll.com

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL
 
Biggest Perceived Sponsor/Advertiser of the NBA
GENDER
AGE
RACE
NBA Fans
Male
Female
12-17
18-24
25-34
35-44
45-54
55-64
65+
White
African American
Hispanic
n=2,954
1,758
1,197
465
526
571
604
442
183
154
1,669
627
444
1
Nike
48
45.8
51.4
44.8
53.6
49.9
45.5
50.5
45.5
36.9
47.9
46.7
50.8
2
Anheuser-Busch
9.2
10.7
7
2.9
3.9
6.2
11.4
14.6
21.4
19.5
10.4
8.6
5
3
Gatorade
4.4
4.6
4.1
4.7
5.4
6.6
5.1
2.4
0.3
0.7
4.3
4.9
4.5
4
NBC
3.5
4.4
2.1
6.4
3.1
5.6
2.2
1.2
1.1
2
2.8
5.5
3.3
5
ESPN
2.6
2.7
2.3
5.4
4.2
1.3
2
1.5
1
2.4
2.8
2
6
Pepsi
2.3
1.3
3.8
0.7
1
1.8
3.3
3.6
3.6
4.9
3.3
1.4
0.4
7
Turner
2.1
3
0.8
3.7
3.4
3.2
1
1.1
1.3
2.5
4.8
8
Coca-Cola
2.1
1.8
2.4
1.1
1.3
1.7
2.6
3
2
4.2
2.6
1.4
1
9
Miller Brewing Co.
1.6
1.9
1.1
0.3
0.7
0.8
1.8
3.2
4.5
2.9
2.3
0.5
0.8
10
Sprite
1.4
1.4
1.4
1.4
2.8
2.1
1.2
0.2
1.3
1.4
1.5
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