SBJ/October 29 - November 4, 2001/Marketingsponsorship

World Series Fans

From Oct. 10 through Nov. 13, 2000, ESPN Sports Poll, a service of TNS Intersearch, surveyed nearly 700 sports fans who said they had an interest in the World Series. Of those, 65 percent said they were at least a little bit interested, and 22.8 percent said they were very interested.

To read: 3.5 percent of Series fans have a household income of $150,000 or more, and Series fans are 13 percent more likely than the general U.S. population as a whole to have that household income.

Statistical anomalies due to rounding and nonresponses.

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL
World Series Fans
US Population
World Series Fans
Index
Gender
n=24,183
695
Male
48.4
55.5
115
Female
51.6
44.5
86
 
Age
n=24,050
688
17-Dec
11.1
12.7
114
18-24
12.8
14
109
25-34
15.9
14.4
91
35-44
18.4
18.6
101
45-54
17.1
18.2
106
55-64
11.3
10.2
90
65+
13.4
11.8
88
 
Race
n=23,548
685
White
72.9
74.1
102
African-American
11.9
10.7
90
Hispanic
10.6
10.8
102
Asian
0.8
0.6
75
Other
3.8
3.7
97
 
Education
n=23,762
684
Youth (grades 6-12)
10.6
12.5
118
Some high school
15.5
13.8
89
High school graduate
29.6
28.2
95
Some college
20
20.1
101
College graduate
24.3
25.5
105
 
Household income
n=17,232
601
Under $20,000
19.1
9.6
50
$20,000-$29,999
16.8
13.9
83
$30,000-$49,999
27.9
22.2
80
$50,000-$99,999
27.6
25.1
91
$100,000-$149,999
5.5
5.4
98
$150,000 +
3.1
3.5
113

Sportspoll.com

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