SBJ/October 29 - November 4, 2001/Marketingsponsorship

Sponsorship briefs

 Tully's won't re-up at Pac Bell

Tully's Coffee Corp., which will pour $1.8 million into its sponsorship deal with the San Francisco Giants over two years, isn't sticking around to Opening Day 2003. The Seattle-based company said in an Oct. 19 filing with the Securities and Exchange Commission that it will not renew its advertising and marketing agreement with the Giants after it expires Oct. 31, 2002. Tully's paid the Giants $850,000 in March and is set to pay $950,000 March 1.

 49ers start naming talks

Negotiations about renewing the 3Com Park naming-rights agreement between the San Francisco 49ers and the city of San Francisco — a precursor to the team signing a new deal with a corporate naming-rights partner — began this month. The first meeting between the 49ers and city officials was "so preliminary," said 49ers spokesman Sam Singer. Both the 49ers-city agreement and the current naming-rights deal with 3Com Corp. expire in January.

 Amtrak ups stake at MCI Center

Amtrak signed a new five-year deal with Washington Sports & Entertainment, under which the club seat concourse at MCI Center has been renamed the Acela Club Level. Acela Express is Amtrak's new 150 mph train in the Northeast. Amtrak was already a sponsor of properties including the Wizards and Capitals, and Washington Sports vice president for corporate marketing Mark Schiponi said the new deal was worth 30 percent to 40 percent more than Amtrak's former deal, Sports Business Daily reported.

 Deere in Breeders' Cup run

John Deere, the National Thoroughbred Racing Association's official supplier for farm equipment, signed on as a presenting sponsor of the $2 million Breeders' Cup Turf, which was to be run last Saturday at Belmont Park in Elmont, N.Y., as part of the Breeders' Cup World Thoroughbred Championships.

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