SBJ/October 29 - November 4, 2001/Coast To Coast

Sports Profile: Houston

SPORTS PROFILE: HOUSTON

POPULATION: 4,669,571 (10th-ranked Consolidated MSA)

NO. OF HOTELS/ROOMS; RATE*: 389/51,908; $76.26

MAJOR CORPORATIONS: Enron, Compaq Computer, Conoco, Sysco, Reliant Energy, Continental Airlines

VENUES AND EVENTS: Enron Field (40,950 seats available); Compaq Center (16,285); new downtown basketball arena (18,000-19,000, expected to open 2003); Reliant Astrodome (62,439), site for 2004 Super Bowl and annual Galleryfurniture.com Bowl; Reliant Arena (12,000); Reliant Center (700,000 square feet, expected to open February 2003); Champions Golf Club, host for PGA's Tour Championship Nov. 1-4; Rice University Stadium (70,000 seats); Zina Garrison Tennis Center (12,000); Johnson Space Center (10,500); George R. Brown Convention Center (9,000); Texas City Reservoir (20,000); Tinsley Park (12,000); Sam Houston Race Track; Tully Stadium (15,000); Alief Stadium (8,200); Texas Southern University Fieldhouse (6,800); University of Houston facilities, including Cougar Field (5,000)

DEMOGRAPHICS
Houston composition (%)
Index**
Age 18-34
35
110
Age 18-49
70
110
Age 25-54
66
110
Age 35+
65
95
Race: White
79
95
Race: Black
17
142
Avg. annual HH income $100,000+
14
119
 
Leisure activities (past 12 months)
Golf
15
75
Attended pro sports event
34
95
 
Media use — average audience***
Access Internet/WWW from home or work
58
101
Sports scores/updates via Internet
13
105
Read any daily newspaper
59
^
Read any Sunday newspaper
68
^
Total radio a.m. drive M-F
76
^
Total radio p.m. drive M-F
77
^
Total TV prime time M-Sun
93
^
Total cable prime time M-Sun
48
^
 
Sports avidity (very/somewhat) interested in the following sports)
NBA
33
139
NFL
34
82
NHL
8
60
MLB
32
100
NASCAR
12
71
PGA
17
94
 
* Average daily rate, September 2000 through August
** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Houston with the averages of these markets. Par equals 100. For example, Houston residents are 39 percent more likely than the national average to be NBA fans, but 40 percent less likely to be NHL fans.
*** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^ The local media measurement is not indexed against the national average.
Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, SportsBusiness Journal research
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