Toyota, iHeartRadio play Rock ‘n’ Roll Sherwin-Williams, NASCAR extend Company Watch: TicketReturn Bruin hires to sift acquisition targets Ravens, Rams sign with FanDuel Brown to lead CSM’s U.S. push For Heineken, MLS offers ‘critical mass’ Farmers deal served its purpose Japanese firm signs Red Bulls deal PGA Tour signs United Rentals
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SBJ/October 22 - 28, 2001/Marketingsponsorship
Published October 22, 2001
Bank name on skate center
Sovereign Bank of Pennsylvania signed a multiyear deal with Comcast-Spectacor, owner of the NHL Philadelphia Flyers, to put the bank's name on the Flyers Skate Zone at Voorhees, a community skating facility that's also a training center for the Flyers. The bank also gets its name on the Flyers Skate Zone at Pennsauken. Terms of the deal were not disclosed.
Owens nabs endorsement, equity
San Francisco 49ers wide receiver Terrell Owens will endorse a signature line of sports supplements from Formulated Sciences Inc. The deal involves an equity stake for Owens in the Laguna Hills, Calif., company. Formulated Sciences President Paul Edalat wouldn't reveal the size of Owens' stake, which came in the form of warrants in the privately held company. Owens also will receive royalties from the sales of his products. The first product in the Terrell Owens line is Democaine, a liquid roll-on muscle pain reliever. The initial rollout of the product will be in the Bay area.
Miller backs Fresno park
Miller Brewing Co. signed a multiyear deal worth more than $1 million to become a sponsor of the new downtown stadium for the Fresno (Calif.) Grizzlies Class AAA baseball team. MGO Marketing Group did the deal with Miller, which becomes the second founding sponsor for the stadium. The ballpark, designed by HOK Sport, is set to open in the spring.
AutoTrader still with Fox NFL
AutoTrader.com said it would extend its ad buy and sponsorship deal on Fox broadcasts of NFL football games. The online auto marketplace sponsors the postgame show on Fox.