SBJ/October 15 - 21, 2001/Marketingsponsorship

Women’s Sports Demographics

From January through August, ESPN Sports Poll, a service of TNS Intersearch, surveyed 15,694 U.S. sports fans. More than half of the respondents claimed to follow at least one women's sport. Below are the demographics of those respondents, indexed against the overall poll. Par equals 100. For example, fans of women's sports are 18 percent more likely than the general U.S. population to be African-American.

Sportspoll.com

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL
 
Women's Sports Demographics
US Population
Fans of Womens Sports
Index
Gender
n=15,694
8,329
Male
48.4
48.2
100
Female
51.6
51.8
100
 
Age
n=15,599
8,277
17-Dec
11.1
13.3
119
18-24
12.6
13.2
105
25-34
15.8
15.6
99
35-44
18.1
18.4
102
45-54
17.8
17.2
97
55-64
10.6
9.8
93
65+
14.1
12.5
89
 
Race
n=15,244
8,115
White
72.5
70.1
97
African-American
11.9
14.1
118
Hispanic
10.9
11.2
103
Asian
0.9
0.9
100
Other
3.9
3.7
95
 
Education
n=15,394
8,196
Youth
10.6
13
122
Some high school
15
11.8
79
High school graduate
29.3
26.8
91
Some college
20
20.8
104
College+
25
27.7
111
 
Household income
n=13,871
7,179
Under $20,000
15.6
14
90
$20,000-$29,999
13.3
13.5
102
$30,000-$49,999
22.7
23.1
102
$50,000-$99,999
22
24.2
110
$100,000-$149,999
4.6
5.1
111
$150,000 +
2.5
2.6
104
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug