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Women’s Sports Demographics
Published October 15, 2001
From January through August, ESPN Sports Poll, a service of TNS Intersearch, surveyed 15,694 U.S. sports fans. More than half of the respondents claimed to follow at least one women's sport. Below are the demographics of those respondents, indexed against the overall poll. Par equals 100. For example, fans of women's sports are 18 percent more likely than the general U.S. population to be African-American.
Sportspoll.com
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SPORTSBUSINESS
JOURNAL/ESPN SPORTS POLL
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|
Women's
Sports Demographics
|
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|
|
US
Population
|
Fans
of Womens Sports
|
Index
|
| Gender |
n=15,694
|
8,329
|
|
| Male |
48.4
|
48.2
|
100
|
| Female |
51.6
|
51.8
|
100
|
| Age |
n=15,599
|
8,277
|
|
| 17-Dec |
11.1
|
13.3
|
119
|
| 18-24 |
12.6
|
13.2
|
105
|
| 25-34 |
15.8
|
15.6
|
99
|
| 35-44 |
18.1
|
18.4
|
102
|
| 45-54 |
17.8
|
17.2
|
97
|
| 55-64 |
10.6
|
9.8
|
93
|
| 65+ |
14.1
|
12.5
|
89
|
| Race |
n=15,244
|
8,115
|
|
| White |
72.5
|
70.1
|
97
|
| African-American |
11.9
|
14.1
|
118
|
| Hispanic |
10.9
|
11.2
|
103
|
| Asian |
0.9
|
0.9
|
100
|
| Other |
3.9
|
3.7
|
95
|
| Education |
n=15,394
|
8,196
|
|
| Youth |
10.6
|
13
|
122
|
| Some high school |
15
|
11.8
|
79
|
| High school graduate |
29.3
|
26.8
|
91
|
| Some college |
20
|
20.8
|
104
|
| College+ |
25
|
27.7
|
111
|
| Household income |
n=13,871
|
7,179
|
|
| Under $20,000 |
15.6
|
14
|
90
|
| $20,000-$29,999 |
13.3
|
13.5
|
102
|
| $30,000-$49,999 |
22.7
|
23.1
|
102
|
| $50,000-$99,999 |
22
|
24.2
|
110
|
| $100,000-$149,999 |
4.6
|
5.1
|
111
|
| $150,000 + |
2.5
|
2.6
|
104
|
