Tweets lead to Cheesecake Factory deal Social media index devoted to sports Adidas opens prototype in China Stryker strikes PGA Tour marketing deal The Lefton Report Wood sticks make an impact in lacrosse Unilever to sponsor U.S. soccer teams WMG opens Dubai office CAA acquires hospitality company FanConnect, IMG College reconnect
Upcoming Conferences and Events
SBJ/October 15 - 21, 2001/Marketingsponsorship
SFX signs Russian tennis player Tursunov
Published October 15, 2001
SFX Sports signed promising Russian tennis player Dmitry Tursunov, who is in the process of applying for American citizenship. SFX said it provided no marketing guarantees to sign the 19-year-old.
Tursunov moved to California from Russia when he was 14, and over the last several years has been playing tennis' version of the minor leagues. He first gained notice in February when he reached the quarterfinals of an ATP stop in Memphis, beating former U.S. Open finalist Greg Rusedski along the way.
"It is a very good signing for us," SFX's Colin Smeeton said. "The kid is the real deal."
He has been injured most of the year, however, Smeeton said. Tursunov has an apparel contract with Adidas that expires in 2003.
SFX also signed Uzbekistan tennis player Iroda Tulyaganova, who is ranked No. 23 in the world. She signed a three-year deal with apparel company Sergio Tacchini for low six figures.