SBJ/October 15 - 21, 2001/Marketingsponsorship

Mock-ups set for Soldier Field office

The Chicago Bears, slated to open their renovated stadium at Soldier Field in 2003, are building a 5,000-square-foot temporary sales center that will include a life-size mock-up of a stadium suites, replicas of seats and a model of the revamped structure.

The office will open early next month just outside the southeast corner of the Soldier Field. It will house the team's stadium-sales department this season and next.

"It's important for us from a marketing standpoint to make a powerful statement to the Chicago community, the Chicago business market, as to what this new stadium is going to be about," said Dave Greeley, chief marketing officer for the Bears. "You need to do more than paint a picture. Our sales center is going to be able to show our business partners what this new stadium is about."

Through that show-and-tell, potential buyers will be able to see the exact vantage point of each stadium suite. The Bears are offering 133 suites, 8,600 club seats and 20,000 permanent seat licenses.

Greeley wouldn't disclose the cost of the sales center, but sources said it's a seven-figure undertaking.

"The sales center also will embrace the history and heritage of the Bears, Soldier Field and the city of Chicago," Greeley said. Murals on the walls will display that tradition.

"Live It" is the slogan for the stadium's sales campaign. The message aims, in part, to show the connection between the Bears and Chicago.

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