Financing to aid Mission’s marketing Subway switches race teams with Edwards Schneider in spotlight at Vegas arena The Lefton Report: NFL to split autos? Learfield to merge licensing firms NFL invests in licensed apparel firm Phizzle, SAP team for fan research NHL, union renew Visa deals in Canada Liberty Mutual replaces Allstate at USSF The Lefton Report: NBPA licensing
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SBJ/October 8 - 14, 2001/Marketingsponsorship
SPORTSBUSINESS JOURNAL / ESPN SPORTS POLL
Published October 8, 2001
From January through July, ESPN Sports Poll, a service of TNS Intersearch asked sports fans what quick service restaurants they visit most often. At right are the results listed by fans of each sport. To read: 11 percent of NHL fans chose Wendy's as their favorite fast-food restaurant. Wendys was the official quick service restaurant of the NHL from 1997 to 2001.