First Look podcast: Wal-Mart, 10th SBAs Wal-Mart goes big ServiceMaster joins MiLB sponsor roster Holograms produce real results in sports Logano driving off-track studio concept Lefton Report: Pepsi challenge Toyota first in-ice sponsor of Knights Etihad renews MLS deal, plans content More NBA teams sign jersey sponsors Emirates to sponsor USA Rugby series
SBJ/October 8 - 14, 2001/Marketingsponsorship
SPORTSBUSINESS JOURNAL / ESPN SPORTS POLL
Published October 8, 2001
From January through July, ESPN Sports Poll, a service of TNS Intersearch asked sports fans what quick service restaurants they visit most often. At right are the results listed by fans of each sport. To read: 11 percent of NHL fans chose Wendy's as their favorite fast-food restaurant. Wendys was the official quick service restaurant of the NHL from 1997 to 2001.