Company Watch: Whoop TaylorMade adds top young players The Lefton Report: Break the Link LVMS steps up multicultural efforts Suarez links NASCAR to Hispanics Longer restart zones create ad inventory A-B pours it on with NFL team logo cans Company Watch: Outerstuff MVPIndex finds home in NASCAR social mix The Lefton Report: Premier activation
SBJ/October 8 - 14, 2001/Marketingsponsorship
SPORTSBUSINESS JOURNAL / ESPN SPORTS POLL
Published October 8, 2001
From January through July, ESPN Sports Poll, a service of TNS Intersearch asked sports fans what quick service restaurants they visit most often. At right are the results listed by fans of each sport. To read: 11 percent of NHL fans chose Wendy's as their favorite fast-food restaurant. Wendys was the official quick service restaurant of the NHL from 1997 to 2001.