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SBJ/October 8 - 14, 2001/Marketingsponsorship
SPORTSBUSINESS JOURNAL / ESPN SPORTS POLL
Published October 8, 2001
From January through July, ESPN Sports Poll, a service of TNS Intersearch asked sports fans what quick service restaurants they visit most often. At right are the results listed by fans of each sport. To read: 11 percent of NHL fans chose Wendy's as their favorite fast-food restaurant. Wendys was the official quick service restaurant of the NHL from 1997 to 2001.