The Lefton Report GMR moves on after departures BigTeams raises funds for expansion Northwestern Mutual lands Rose Bowl deal NBA sponsors roll out new creative Stanley Cup will be everywhere Nike, Adidas at odds over ‘Baby Fed’ The Lefton Report Documents detail structure at IMG Media WME outlines plan for IMG
Upcoming Conferences and Events
SBJ/October 8 - 14, 2001/Marketingsponsorship
SPORTSBUSINESS JOURNAL / ESPN SPORTS POLL
Published October 8, 2001
From January through July, ESPN Sports Poll, a service of TNS Intersearch asked sports fans what quick service restaurants they visit most often. At right are the results listed by fans of each sport. To read: 11 percent of NHL fans chose Wendy's as their favorite fast-food restaurant. Wendys was the official quick service restaurant of the NHL from 1997 to 2001.