AutoTrader.com renews with NBA PowerBar narrows sponsorship focus King out to make Adidas swift of foot Sponsor Loyalty: PGA Tour The Lefton Report: Austin in tune The Lefton Report: Model evolves MLB aims to get them to the ballpark Abbott adds World Marathon Majors deal Staying on point with marketing TaylorMade goes to the lowlights
Upcoming Conferences and Events
SBJ/October 8 - 14, 2001/Marketingsponsorship
Published October 8, 2001
Hoosier, Grand-Am re-tie
Hoosier Racing Tire and Grand American Road Racing Association struck a deal to keep Hoosier as the official tire manufacturer and sole supplier to the Grand-Am Cup Street Stock Series through the 2004 season. Hoosier was the official tire during the series' inaugural 2001 season and had previously been official tire for the Motorola Cup Series.
Pepsi bottler stays with Sabres
The Buffalo Sabres have re-upped with one of the team's leading corporate sponsors, Pepsi Buffalo Bottling Corp. Financial terms of the two-year agreement were not disclosed. Pepsi will have signs in HSBC Arena and advertising time on the Sabres TV and radio broadcasts as well as additional programming on Empire Sports Network, owned by Adelphia Communications Corp. Sabres owner John Rigas is founder and chairman of Adelphia. Pepsi will also participate in Sabres alumni events and community initiatives such as floor hockey and Read-To-Me programs.
SpectraCom expands to NYC
Milwaukee-based SpectraCom Inc. has expanded with the opening of an office in New York City to serve the e-marketing firm's East Coast clients.
The company provides interactive strategy development, online marketing, Web development and public relations and research services to clients nationwide, as well as to a growing number of clients on the East Coast. The company's clients include the National Football League, Pfizer Inc., Master Lock Co. and Kohler Co.
A planned open house at the New York office at 747 Third Ave., the firm's second location, has been postponed.
"The sad events of recent weeks have served only to increase our enthusiasm for making New York our second home," said Jorian Clarke, president and founder of SpectraCom.