SBJ/October 8 - 14, 2001/Coast To Coast

SPORTS PROFILE: HARRISBURG, PA.

POPULATION: 629,401 (66th-ranked MSA)

NO. OF HOTELS/ROOMS; RATE*: 105/10,823; $80.40

MAJOR CORPORATIONS: Tyco Electronics, Hershey Foods Corp., Rite Aid Corp.

VENUES AND EVENTS: Riverside Stadium (6,300 seats), home of Class AA Senators; Farm Show Complex Arena (7,200), home of MISL Heat; Hershey Park Stadium (30,000), home of USL Hershey Wildcats; Hershey Park Arena (7,225), home of AHL Hershey Bears; facilities at Dickinson College include Biddle Field (2,700); facilities at Penn State University-Harrisburg campus include Capital Union Center (1,500); Carlisle High School, site of 2000 NCAA Division III Cross Country Mid-East Regional

LOCAL CONTACT: Harrisburg Regional Chamber of Commerce, (717) 232-4099

DEMOGRAPHICS

City composition
(%) Index**
Age 18-34
29
93
Age 18-49
61
96
Age 25-54
58
97
Age 35+
71
103
Avg. annual household
income $100,000+
7
57
Avg. annual household
income <$50,000
64
111
 
Sports avidity (very/somewhat
interested in the following sports)
NBA
12
49
NFL
41
98
NHL
13
96
MLB
25
77
NASCAR
27
159
PGA
18
102
 
Media use — average audience***
Sports scores/ updates via Internet
15
116
Read any daily newspaper
59
^
Read any Sunday newspaper
69
^
Total radio morning drive M-F
25
^
Total radio evening drive M-F
19
^
Total TV prime time M-Sun
37
^
Total cable prime time M-Sun
12
^
* Average daily rate, July 2000 through June
** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Harrisburg with the averages of these markets. Par equals 100. For example, Harrisburg residents are 59 percent more likely than the national average to be NASCAR fans, but 51 percent less likely to be NBA fans.
*** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^ The local media measurement is not indexed against the national average.
Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, SportsBusiness Journal research
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