Upcoming Conferences and Events
SBJ/October 8 - 14, 2001/Coast To Coast
COAST TO COAST
Published October 8, 2001
BOSTON
Gillette launches playoff promotion
Boston-based Gillette Co. will launch a watch-and-win promotion on Fox
Major League Baseball playoff games. A series of vignettes depicting
the "Gillette Close Play of the Year" will air on Fox postseason MLB
telecasts. Consumers purchasing Gillette razors will get a game piece
bearing the name of a baseball play. Consumers are urged to watch the
third inning of Game 3 of the World Series, and those holding game pieces
that correspond to a sign held by a fan that inning can win tickets
to the 2002 World Series.
Red Sox near a sale?
The Boston Herald's Scott Van Voorhis reported that Red Sox executives
"are moving into the final phase in their efforts" to sell the franchise.
Red Sox executives stated that the team "had nearly completed the due
diligence process in the sale of a majority stake" in the team. Van
Voorhis reported that the bid groups would begin meeting with Red Sox
CEO John Harrington during the first week of October. Van Voorhis also
reported that developer and Red Sox bidder Frank McCourt has hired the
high-powered lobbying firm of Cassidy New England in what appears to
be an attempt to nail down $100 million or more in public money for
road and infrastructure work around the proposed stadium project.
CHARLOTTE
Knights selling Ripken bobbleheads
The Charlotte Knights are helping
raise money for relief efforts after last month's terrorist attacks.
The Class AAA franchise is offering Cal Ripken Jr. bobblehead dolls
for $20 each, with all proceeds going to the Red Cross. The team has
100 Ripken dolls to sell.
CINCINNATI
Cyclones to sell partnership interests
The Cincinnati Cyclones, who now play
in the East Coast Hockey League, plan to expand and diversify the team's
ownership pool by selling partnership interests to "prominent people
in Cincinnati business and some nationally recognized African-Americans"
for as much as $200,000, according to the lead owner of the minor league
franchise.
DALLAS-FORT WORTH
Thomas switching careers
Brad Thomas, a 20-year fixture of
the Dallas sports marketing scene, is switching careers and moving into
commercial real estate. Thomas, who helped create Southern Methodist
University's "Mustang Mania" campaign in the 1970s, said he joined Dallas-based
Cawley International because he didn't feel the same excitement or challenge
from the sports business that he once did. Thomas will retain his board
seat on the Southwestern Bell/SMU Athletic Forum and will continue doing
spots about sports business on the Dallas sports-talk radio station
KTCK-1310 ("The Ticket").
FORT LAUDERDALE, FLA.
Panthers launch ad campaign
The Florida Panthers launched a $1 million ad campaign that debuted
this month from Zimmerman & Partners Advertising, Fort Lauderdale.
The managing partner at the agency, Jordan Zimmerman, is part of the
team's new ownership group. The Panthers are showcasing players and
new ticket packages in an effort to draw fans closer to the team. The
new campaign has the theme "One Goal. Win."
Citrix tournament changes name
The formerly titled Citrix Tennis Championships in Delray Beach will
now be called the International Tennis Championships, founder and director
Mark Baron said. Baron is seeking to secure a new title sponsor for
the event because Citrix Systems did not renew its title sponsorship
following last year's tournament. The 2002 tournament, which will be
played March 4-10 at the Delray Beach Tennis Center, is an ATP International
Series event with a 32-player singles draw and prize money that has
increased from $350,000 to $400,000.
HOUSTON
Enron donating sign space to United Way
Enron Corp. is giving up some of its primary naming-rights signage to
the United Way in what officials say is a first for a corporate naming-rights
sponsor. The United Way sign was installed Sept. 28 and will be on display
through the 2002 season. The United Way logo also will be on display
on the PacWest race car sponsored by Enron to be driven in the Texaco/Havoline
Grand Prix of Houston.
Reliant holds 'topping out' ceremony
Reliant
Stadium held its topping out ceremony Oct. 1, imitating a custom that
dates back to Viking times. A tree was placed at the top of the structure
to symbolize good luck for future occupants: RodeoHouston and the Houston
Texans, who begin playing there in 2002.
INDIANAPOLIS
Grand Prix attendance dips 25,000
Attendance for the second annual U.S. Grand Prix at Indianapolis, the
nation's only Formula One race, was approximately 175,000, according
to Indianapolis Motor Speedway officials. This year's attendance was
down more than 25,000 from the inaugural event, but IMS President Tony
George said the crowd is what he expected and he plans to host the event
for at least another three years. Since IMS gets no TV contract revenue
for hosting the race, it relies heavily on ticket sales, parking and
concessions to keep the event operating in the black. Officials for
the F1 sanctioning body voiced a commitment to the event, with F1 owner
Bernie Ecclestone saying he expects the event to be held in Indianapolis
"for the next 25 years."
Safari moves facility to Indianapolis
Officials for Safari Associates, with headquarters in New York and Amsterdam,
announced they are moving their production facilities to Indianapolis
to work with officials from the Indianapolis Motor Speedway, the United
States Auto Club and other racing properties there. Safari completed
a test of its soft-wall technology at the Indianapolis Speedrome, another
local track, for about 50 people connected with Indianapolis-based motorsports
enterprises.
JACKSONVILLE
Coach's cap on sale for relief fund
Jacksonville Jaguars coach Tom Coughlin's FDNY cap is up for grabs on
eBay. Coughlin wore the cap throughout the Jaguars' victory over the
Tennessee Titans on Sept. 23 to pay tribute to the New York firefighters
lost when the World Trade Center towers collapsed following terrorist
attacks Sept. 11. Proceeds will benefit the Auction for America relief
program. The NFL and NFL Players Association aim to raise $100 million
in 100 days to support families and communities affected by the terrorist
attacks. Fans can go to jaguars.com and click on the Coughlin icon to
make a bid or go to nfl.com and click on the Auctions icon, which links
to eBay. Coughlin's son escaped from the World Trade Center just before
the towers collapsed. Coughlin was the New York Giants' receivers coach
from 1988 to 1990 and helped lead the team to its Super Bowl XXV victory.
Dalton on board for Super Bowl bid
Jacksonville's Super Bowl Host Committee is sticking to its original
game plan, signing The Dalton Agency as its agency of record. The agency,
which also represents the Jacksonville Jaguars and reports $20 million
in annual billings, helped create the committee's bid to lure Super
Bowl XXXIX to Jacksonville. Dalton developed the nautical theme that
will continue throughout the campaign. The agency will handle all public
relations activities and develop and sell sponsorship activities. The
host committee's original budget estimated $5 million in sponsorship
dollars.
KANSAS CITY
NASCAR inaugural draws sell-out crowd
The Protection One 400, the inaugural
NASCAR Winston Cup Series race at Kansas Speedway in Kansas City, Kan.,
sold out before a crowd of about 100,000 on Sept. 30.
LOWELL, MASS.
Spinners break team attendance mark
The Lowell Spinners baseball team
may have finished 10 games under .500 and 19 games out of first place,
but that did not stop fans from attending LeLacheur Park this summer.
The Spinners, a Class A affiliate of the Boston Red Sox, set a new attendance
record by drawing 185,000 fans, breaking their record of 180,077 fans
set in 1999. For the second year in a row, the Spinners sold every ticket
possible, including standing-room tickets for every home game this year.
(A standing-room capacity sellout is 5,000 fans at LeLacheur Park.)
In fact, the Spinners have now sold out 87 consecutive games, a streak
that started in August 1999.
MIAMI
Ballpark proposal hits another roadblock
The terrorist attacks are having an economic impact on south Florida
tourism and, in turn, a key element in the financing plan for a new
Florida Marlins stadium in Miami. The team said it is best to delay
negotiations for a new ballpark, according to a Sun-Sentinel report.
Miami city manager Carlos Gimenez said a key piece of the stadium funding
plan relies heavily on hotel taxes.
Heat decides yellow seats must go
The Miami Heat has decided to change the color scheme of the bright
yellow seats in the lower bowl at AmericanAirlines Arena. The team has
been criticized because the color accentuates sparse crowds to the TV
audience. The team said last year that it was in a dispute with chair
manufacturers over the stain coatings and that it would consider the
change in color for that reason, and not because of the criticism.
MINNEAPOLIS-ST. PAUL
3 partners sponsor hockey equipment grants
The Minnesota Wild, Minneapolis-based Xcel Energy Inc. and Minnesota
Hockey will again sponsor the Equipment Grant Program titled Play Our
Game. Applications for the grants, which go toward increasing the number
of participants playing hockey, are available through local associations
of Minnesota Hockey, the governing body of amateur hockey in Minnesota.
Vikes' workshop puts women in the huddle
The Minnesota Vikings will hold their Football Workshop for Women event
on Saturday. Instructions on the fundamentals of the game will be taught
by coaches and players at the Winter Park Fieldhouse in Eden Prairie.
Tickets are $35, and one participant will win a leather Vikings jacket
from Brooklyn Park-based Wilsons.
MONTREAL
NLL team's home opener on Sportsnet
The Montreal Express begins play in
the National Lacrosse League during the upcoming 2001-02 season, set
to start in November. The Express will play eight home games at Montreal's
Molson Centre. The Express home opener against the Calgary Roughnecks
on Nov. 30 will be televised live across Canada on Sportsnet. Sportsnet
will carry about 30 NLL games this season, covering the regular season
and playoffs. The Express has a Web site in English, expressdemontreal.com,
and in French, expressdemontreal.ca.
ORLANDO
College hubcap company turns patriotic
Clever Covers Inc. of Orlando, best known for its collegiate hubcaps
and merchandise, has introduced a line of patriotic hubcaps. The hubcaps
are made of PVC plastic and attach directly to a vehicle's wheels. The
company will donate 10 percent of the revenue from sales of the wheel
covers to the September 11th Fund, set up after last month's terrorist
attacks in New York.
Magic points to new season
After spending all summer beefing up its roster, the Orlando Magic
now is prepping for the season. The Magic organization held a press
conference before the team headed to the University of South Florida
in Tampa for training camp. Tickets, ranging in price from $10 to $50,
went on sale Saturday at 10 a.m. The sale is part of a leaguewide initiative
dubbed "NBA On-Sale," which is designed to give fans first crack at
purchasing individual-game tickets. The Magic's first preseason game
will be against the Miami Heat in Orlando at 7:30 p.m. Wednesday.
PHILADELPHIA
Trading cards to mark Sixers highlights
The Philadelphia 76ers have formed a partnership with Fleer Trading
Cards of Mount Laurel, N.J., to create a special limited set of seven
trading cards commemorating "special moments" from the team's 2000-01
season. A total of 10,000 individually numbered sets will be distributed
by the team to season-ticket holders, employees and sponsors.
Private golf club hosts Twin Towers benefit
The famed, private Pine Valley Golf Club in Pine Valley, N.J., will
open its doors to non-members two days this month as part of a fund-raising
effort for the victims of the terrorist attacks in New York City. The
first 140 people who returned entry forms, along with a check for $1,000
made out to the Twin Towers Fund, will get to golf at Pine Valley on
Oct. 15. Because of the overwhelming response to the offer, Pine Valley
added a second day for another 124 golfers on Oct. 22.
Bowa bobblehead draws huge walk-up crowd
The Philadelphia Phillies had to give some fans vouchers when the demand
for Larry Bowa bobblehead dolls exceeded demand. A total of 38,602 fans,
including 16,119 walk-ups, attended the team's Sept. 27 game against
the Reds. The walk-up crowd was the largest at Veterans Stadium in 19
years. The Phillies had 36,000 Bowa bobblehead dolls on hand to give
to fans in the promotion sponsored by SuperPretzel, a product of J&J
Snack Foods Corp. of Pennsauken, N.J.
Pitcher's T-shirts aid victims of attacks
Majestic, a sports apparel company, has agreed to distribute two T-shirts
designed by Philadelphia Phillies pitcher Nelson Figueroa to raise money
for victims of the Sept. 11 terrorist attacks.
PITTSBURGH
Oakmont lands U.S. Open tournament
Oakmont Country Club in Pittsburgh
will be the site of the 2007 U.S. Open. The event, scheduled for June
2007, will be the second major golf championship to be played at Oakmont
during a four-year period. The United States Golf Association earlier
this year announced the U.S. Men's Amateur Championship will be played
at Oakmont in 2003.
SACRAMENTO
City weighs running baseball team
The City Council of nearby Marysville
is entertaining the idea of running a baseball team, though the city
was clear it would hire professional management and not participate
in the team's operations. There was no vote, just an indication that
the city would entertain the proposal by Jim Goldsmith, owner of the
Arizona franchise The Valley Vipers of the Western Baseball League,
an independent professional league, to move the team to Yuba County
to play at Bryant Field for the 2002 season. The city is still paying
$86,000 annually for installing bleachers at Bryant Field for the Feather
River Mudcats of the Western Baseball League. The Mudcats suspended
operations, leaving the city with an improved park and no team. Neither
the Mudcats nor the Valley Vipers played this season, but both are still
licensed franchises. The city and Goldsmith are continuing negotiations
over how much Goldsmith would have to pay to lease the stadium.
SAN DIEGO
Speed Festival canceled, returning in 2002
What was to be the fifth annual Chrysler-Jeep Classic Speed Festival
on the runways of Naval Air Station-North Island on Coronado has been
canceled. The racing event for vintage cars, annually part of the Culligan
Holiday Bowl events lineup, was scheduled for Oct. 20-21. Increased
security at the naval base since the Sept. 11 terrorist attacks forced
the cancellation. Planning has begun for the 2002 event.
Fujikura's golf-shaft plant closing
The Fujikura Composites America plant in suburban Vista will close Nov.
6, putting 114 employees who make graphite golf shafts out of work.
The company blamed the shutdown on low-cost competition from factories
in China. Poway-based Aldila Inc. closed two of its golf-shaft factories
in Tijuana earlier this year after it built and opened a shaft plant
in mainland China. Fujikura produced golf shafts for TaylorMade-Adidas
Golf, Cleveland Golf, Orlimar Golf and others at its Vista location.
SAN FRANCISCO
WBC super featherweight coming to town
San Francisco has been named host to the WBC world super featherweight
title fight scheduled for Nov. 10, the San Francisco Chronicle reported.
Floyd Mayweather is scheduled to defend his title against No. 1 WBC
contender Jesus Chavez at the Bill Graham Civic Auditorium. It is the
first title fight of any kind to come to San Francisco since 1968, when
Sonny Liston knocked out Henry Clark at the Cow Palace in nearby Daly
City, the Chronicle said. On the undercard, IBF super bantamweight champion
Manny Pacquiao will face WBO champ Agapito Sanchez.
Air Jordan sets Warriors ticket sales aloft
The Golden State Warriors sold more than 100 new full-season ticket
packages and 600 "mini-plans" the week of Sept. 24, when Michael Jordan
announced his plan to play again. The Warriors super-sized a seven-game,
upper-bowl mini-plan into eight (for $160 total), adding the only Warriors-Wizards
tilt in Oakland on March 18. The Warriors' 14-game plan — costing
$336 to $1,330 — also includes the Washington game. "It's no different
from how we packaged it when it was Michael Jordan and the Bulls," Warriors
COO Robert Rowell told the San Francisco Business Times. Overall, sales
of Warriors 41-game, full-season tickets are up only 3 percent to 4
percent, Rowell said. While renewals are slow, he said, sales of new
season tickets are up 20 percent.
Stanford tourney nets funds for charity
Thirty-two teams signed up for "Market Madness," a three-on-three basketball
tournament that debuted Sept. 30 at Stanford University's Maples Pavilion
to raise money for the Positive Coaching Alliance. Teams for the invitation-only
event, according to the San Jose Mercury News, were sponsored by venture
capital firms, tech companies, investment banks and consulting firms.
Each had to pay $5,000. More than $100,000 went to the Positive Coaching
Alliance, Stanford's attempt to tone down the competitive nature of
youth sports, with other proceeds to benefit victims of the Sept. 11
attacks.
ST. LOUIS
Online sales for playoff tix
The St. Louis Cardinals turned to
the Internet for the first time to sell tickets for the division playoff
series. Online sales made up a third of the 32,394 tickets sold as of
3:30 p.m. Oct. 1, said Kevin Wade, vice president of ticket sales for
the Cardinals. The prices ranged from $20 to $34 a seat. Major League
Baseball gave the Cardinals and other teams in the running for the first
round of playoffs permission on Sept. 26 to sell tickets. As of Thursday,
the team was tied with the Houston Astros for first place in the National
League Central Division.
TAMPA-ST. PETERSBURG
USF launches 'bull'board campaign
The University of South Florida introduced a new billboard campaign
in Tampa and St. Petersburg to promote this season's football games
at Raymond James Stadium. Space for the Bulls' boards was donated by
the outdoor advertising divisions of Clear Channel Communications Inc.
and Viacom Inc. to present the image of a football with horns and a
nose ring. The billboard design was created by Moore Epstein Moore,
a Tampa ad agency that created a smiling football earlier this year
to promote Super Bowl XXXV in Tampa.
City officials consider accepting freebies
City officials in Dunedin, the spring training home of the Toronto Blue
Jays, are rethinking their policy about accepting freebies from the
Major League Baseball franchise. Officials considered banning acceptance
of game tickets and other perks from the Jays, until some city commissioners
pointed out that using the tickets to attract more fans is a good business
practice. Dunedin leaders have accepted at least $34,000 worth of gifts
from the Jays and Canada's government during the past decade, according
to the St. Petersburg Times.
TORONTO
Raptors add preseason game
The Toronto Raptors added a preseason game against the Minnesota Timberwolves
Thursday at Air Canada Centre to make up for a canceled game originally
scheduled for Saturday in Germany. Upper-bowl tickets will be available
$35 and $15 ($22.75 and $9.75 U.S.) and lower-bowl for $80 and $60 ($52
and $39 U.S.). The Raptors said top seats will be available because
the game is not part of season-ticket packages. The NBA canceled the
Raptors' and Timberwolves' European trip after the Sept. 11 terrorist
attacks.
Retirees launch NHL Alumni group
About 50 retired NHLers, including Andy Bathgate, Johnny Bower, Marcel
Dionne, Ted Lindsay and Henri Richard, staged a launch celebration for
the NHL Alumni Association at The Liberty Grand on Exhibition Place
grounds. The event introduced and recognized the alumni association's
corporate partners and raised money for the Children's Miracle Network
charity. The association represents about 3,700 former NHL players.
WASHINGTON
United, Freedom to play doubleheader
D.C. United and the Washington Freedom
will participate in a doubleheader with the professional soccer teams
from New York at RFK Stadium on Nov. 3 to raise funds for those affected
by the Sept. 11 tragedy. The Freedom will first play the New York Power
at 5 p.m., followed by D.C. United taking on the New York/New Jersey
MetroStars. The Nov. 3 game is part of a series that also will include
an Oct. 28 game at Giants Stadium in The Meadowlands, N.J. Tickets are
$20, with all proceeds going to the relief and recovery efforts in New
York and Washington. Because of the events of Sept. 11, the MLS canceled
all remaining regular-season games, including two United games scheduled
for RFK Stadium. United tickets originally intended for the Sept. 15
game against Miami will be honored at the gate for the doubleheader
Nov. 3.




