Tracks, networks partner to pitch title sponsorships ALMS to be first motorsport featured on ESPN3 PBR hires event marketing agency JHE Adelphia buyout issues linger for Comcast Conferences see gold in video vaults As calendar flips, many focus on how they spend their time Hawaii tourism group renews PGA Tour deal Action athletes gaining mainstream appeal Forecasting 2011 Triathlon industry forms advocacy group to share best practices and promote the sport
SBJ/October 1 - 7, 2001/This Weeks Issue
Galloway takes Pepsi sports job
Published October 1, 2001
Pepsi has named a new sports marketing chief in John Galloway.
Galloway, 35, becomes director of sports after six years with Pepsi, the last three spent in England as director of flavors for Europe and Africa. Before that, he spent three years stateside working on Mountain Dew and its alternative-sports properties. He replaces two-year sports marketing chief Katie Lacey, who has been promoted to vice president of marketing, colas.
"You can get caught up in the properties themselves, but it's really simple: The mission is to sell more soda," Galloway said.
Galloway controls a sports marketing arsenal with national properties including Major League Baseball, Major League Soccer, the NCAA, the PGA Tour, driver Jeff Gordon and other NASCAR teams.