SBJ/October 1 - 7, 2001/Marketingsponsorship

Sponsorship Briefs

 Stafford, St. Joe's team up

Stafford Sports of Medford, N.J., has entered into a deal with St. Joseph's University under which the company will market sponsorships for the Philadelphia college's athletic department programs. Richard Oriolo, a principal at Stafford Sports, said the company plans to sell sponsorship packages to corporate, retail and other "high-profile" businesses both in the Philadelphia region and nationally. Stafford's initial focus will be on increasing partnerships between the university and advertisers for the men's and women's basketball teams.

 UAW-GM stays with race

Lowe's Motor Speedway has signed UAW-GM to a four-year extension as sponsor of its fall Winston Cup race, through 2005. Track officials declined to discuss financial terms; industry analysts value the deal at $2 million annually.

 New name for ATP stop

The ATP tournament known as the Citrix Tennis Championships during its three years in Delray Beach, Fla., will now be called the International Tennis Championships, according to founder and director Mark Baron. Baron is seeking a new title sponsor for the event since south Florida-based application server software firm Citrix Systems did not renew its title sponsorship after last year's tournament. The 2002 tournament, which will be played March 4-10, is an ATP International Series event where prize money has increased from $350,000 to $400,000.

 Waste Management unit signs

WasteManagement of Ohio signed a multiyear deal with Kentucky Speedway in Sparta to become the official waste removal provider for the speedway. Waste Management of Ohio becomes one of the first operating units to benefit from a recent national corporate partnership with NASCAR. The company receives signs, marketing, hospitality and ticket benefits from the speedway.

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