BMW takes VIP cue from Masters A-B to sports: Adapt to a new world The Lefton Report: Selling air Smithfield commits to NBC, NASCAR Microsoft adds NASCAR, Hendrick deals Event, experiential marketing roundtable Heineken adds buzz to MLS Rivalry Week Quicken Loans boosts military program Van Wagner to sell NFL field-level ads New daily fantasy to sponsor Eisen show
SBJ/October 1 - 7, 2001/Marketingsponsorship
SALT LAKE 2002
Published October 1, 2001
The Salt Lake Organizing Committee announced two new suppliers last week. GMT Corp., a provider of human capital management solutions, will donate software and services to manage the scheduling of the 30,000 staff and volunteers for the 2002 Olympic Winter and Paralympic Winter Games. In conjunction with SchlumbergerSema, a worldwide Olympic partner, and Monster.com, a U.S. Olympic sponsor, the SLOC will use the GMT Planet Series as the infrastructure to build and manage a central database for the tracking and scheduling of the staff and volunteers needed for the 2002 Games. SLOC also selected Vermont-based World Cup Supply Inc. as the supplier of racing gates for all alpine skiing and snowboard events.