SBJ/October 1 - 7, 2001/Marketingsponsorship

Indoor football comes to Winston-Salem

The National Indoor Football League's Winston-Salem (N.C.) Energy formally introduced itself last Wednesday.

David Graham of Advance, N.C., owns 70 percent of the team, and Jack Bowman, a sales and marketing executive from Wilmington, N.C., owns the rest. The Energy will begin play in March and has a letter of intent to play in Winston-Salem's Lawrence Joel Veterans Memorial Coliseum.

Corporate sponsorships will run between $200,000 and $400,000, Graham said, adding that start-up costs are about $200,000.

The NIFL had 18 teams last year. The league is adding six teams, including Winston-Salem, for its 2002 season, according to its Web site.

Graham is a television industry veteran who was coordinator of CBS' golf, tennis and NBA coverage, left to help launch The Golf Channel, then returned to CBS. He is now a a free-lance technical producer.

Matt Harrington writes for The Business Journal in Greensboro, N.C.

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