Sherwin-Williams signs with IndyCar The Lefton Report: Playing it Safelite Fanatics' new era of racetrack retail CAA to title sponsor 2016 World Congress AVP adds Jaybird, Rakuten Blackhawks stay hot in hot market Sponsorship executive Wright leaving MLS Serena Williams can close sponsor gap Emirates to replace Corona at ATP Company Watch: 5.11 Tactical
SBJ/October 1 - 7, 2001/Marketingsponsorship
Henman gets a lifetime deal in re-signing with Adidas
Published October 1, 2001
After flirting with leaving Adidas, British tennis star Tim Henman has agreed to re-sign with the shoe and clothing company for the rest of his career.
It comes at a price, though: He no longer will be earning more than $2 million guaranteed annually from the sneaker company, as he does under his current contract, but mid-six figures a year instead, sources said. He will, however, receive large bonuses for performance, particularly if he finally wins Wimbledon in his native England.
And the deal will have an unusual twist: Its term would be open-ended, continuing until Henman, 27, decides to retire.
"It's a lifetime deal," said Bill Ryan, Henman's agent with IMG. Most tennis players retire by their late 20s or early 30s.
Adidas declined to comment. The deal is expected to be completed soon but is still awaiting approvals from several senior Adidas executives.
The market for shoe and clothing deals for tennis players has been weak. For example, after also flirting with leaving Adidas, former U.S. Open champion Marat Safin also re-signed with the company in August for less than he was offered by the firm earlier in the year, when he turned the offer down.
Henman, who has worn Adidas for nearly a decade, considered leaving the company, sources said. Ellesse, which is making somewhat of a push back into tennis and is owned by a British holding company, approached the tennis star.