‘Daytona Day’ back with new activation IndyCar steers marketing toward digital Licensing show looks for rise in numbers New ownership gives Dew Tour some pop Lefton Report: Chevron’s choice Fanatics into NBA replica jerseys ELeague holds steady on sponsorship pricing Courtside Ventures has active first year Richmond brings ticket focus home PBR expands list of licensees to 25
Upcoming Conferences and Events
May 31 - Jun 1
SBJ/October 1 - 7, 2001/Marketingsponsorship
Biggest perceived advertiser of the NHL
Published October 1, 2001
From January through July ESPN Sports Poll, a service of TNS Intersearch, asked avid NHL fans who they thought the top sponsor or advertiser of the NHL is. At right are the results broken down by gender, age and ethnicity. To read: 43.4 percent of respondents age 55-64 cited Anheuser-Busch as the leagues's top sponsor/advertiser. Anheuser-Busch has been a league sponsor since 1996.