U.S. Soccer, NWSL slather on Coppertone Dr. Scholl’s touts products via NBA deal The Lefton Report: Fostering creativity UA in talks with NBA for limited license NBA sponsors hit postseason with new ads CAA Sports buys Fermata Ticketing tools pay off for NBA teams The Lefton Report: Women’s cocktail hour Churchill pops cork on winner’s circle Covergirl activating for NFL draft
Upcoming Conferences and Events
SBJ/October 1 - 7, 2001/Marketingsponsorship
Biggest perceived advertiser of the NHL
Published October 1, 2001
From January through July ESPN Sports Poll, a service of TNS Intersearch, asked avid NHL fans who they thought the top sponsor or advertiser of the NHL is. At right are the results broken down by gender, age and ethnicity. To read: 43.4 percent of respondents age 55-64 cited Anheuser-Busch as the leagues's top sponsor/advertiser. Anheuser-Busch has been a league sponsor since 1996.