SBJ/October 1 - 7, 2001/Marketingsponsorship

Biggest perceived advertiser of the NHL

From January through July ESPN Sports Poll, a service of TNS Intersearch, asked avid NHL fans who they thought the top sponsor or advertiser of the NHL is. At right are the results broken down by gender, age and ethnicity. To read: 43.4 percent of respondents age 55-64 cited Anheuser-Busch as the leagues's top sponsor/advertiser. Anheuser-Busch has been a league sponsor since 1996.

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