Comcast builds Xfinity promotion Wasserman gets $100M investment Rugby events sign Penn Mutual to deals Shapiro to drive IMG’s content creation DraftKings signs with Breeders’ Cup Pepsi skips TV kickoff for digital With new funds, FanDuel looks at NBA The Lefton Report Startup water brand uses NFL star power Busch, Boykin shake up business model
Upcoming Conferences and Events
SBJ/October 1 - 7, 2001/Marketingsponsorship
Biggest perceived advertiser of the NHL
Published October 1, 2001
From January through July ESPN Sports Poll, a service of TNS Intersearch, asked avid NHL fans who they thought the top sponsor or advertiser of the NHL is. At right are the results broken down by gender, age and ethnicity. To read: 43.4 percent of respondents age 55-64 cited Anheuser-Busch as the leagues's top sponsor/advertiser. Anheuser-Busch has been a league sponsor since 1996.