SBJ/October 1 - 7, 2001/Coast To Coast

SPORTS PROFILE: DALLAS-FORT WORTH

POPULATION: 5,221,801 (9th-ranked metropolitan statistical area)

NO. OF HOTELS/ROOMS; RATE*: 440/64,778; $82.12

VENUES AND EVENTS**: Texas Stadium, site of 2001 Big 12 football championship game; Reunion Arena, site of 2003 NCAA women's volleyball championship and 2000 USA Wrestling Olympic team trials; American Airlines Center, site of 2002 NCAA men's basketball tournament first- and second-round games and 2003 U.S. Figure Skating Championships; The Ballpark in Arlington, site of 2002 Big 12 baseball tournament; Dallas Convention Center Arena; Fair Park Coliseum; facilities at Southern Methodist University include Cotton Bowl Stadium, Moody Coliseum, Gerald J. Ford Stadium (site of 2001 NCAA women's soccer championship event and 2002 and 2004 NCAA men's soccer championship events); facilities at University of North Texas include Fouts Field (site of 1999 and 2000 USA Track and Field Junior Nationals); facilities at Texas Christian University include Amon G. Carter Stadium, Daniel-Meyer Coliseum, Gary-Rosenthal Soccer Stadium

LOCAL CONTACT: Troy Mathieu, president, Dallas/Fort Worth Regional Sports Commission, (972) 621-0400   

DEMOGRAPHICS
Dallas composition (%)
Index***
Age 18-34
35
112
Age 18-49
68
108
Age 25-54
65
108
Age 35+
65
95
Avg. annual household income $100,000+
14
114
Avg. annual household income <$50,000
54
93
Sports avidity (very/somewhat interested in the following sports)
NBA
17
70
NFL
47
114
NHL
27
204
MLB
32
100
NASCAR
16
96
PGA
15
86
Media use — average audience^
Access Internet/WWW from home or work
60
103
Shops using Internet
26
99
Sports scores/updates via Internet
14
115
Read any Sunday newspaper
61
^^
Total TV prime time M-Sun
39
^^
Total cable prime time M-Sun
10
^^
* Average daily rate, July 2000 through June
** Includes venues in the designated Dallas Metroplex area
*** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Dallas with the averages of these markets. Par equals 100. For example, Dallas residents are 14 percent more likely than the national average to be NFL fans, but 30 percent less likely to be NBA fans.
^ Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^^ The local media measurement is not indexed against the national average.
Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, Dallas Fort Worth Regional Sports Commission, SportsBusiness Journal research

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