Sponsor builds its Open around Williams Sweet Caroline Bakery pegs Danica to drive sales Toyota, Long Beach keep rolling A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship PGA hires Catalyst for Ryder rebranding CAA hires Eccleston for analytics Symmonds protest ‘a flashpoint' Omega wants to get hands on more golf
SBJ/September 24 - 30, 2001/Marketingsponsorship
Published September 24, 2001
Titans add ads to turnstiles
Entry Media Inc. of Winter Park, Fla., contracted with the Tennessee Titans to add advertising on the company's Turnstile AdSleeve Armcovers to Adelphia Coliseum in Nashville this season. The sponsor on the turnstiles is Dodge.
Lightning offers McDeal
The Tampa Bay Lightning signed a sponsorship deal with area McDonald's restaurants that includes a $79 ticket package for all eight Saturday-night home games this season. The package includes four upper-level seats (regularly $23 each), four Value Meals and two Lightning T-shirts. The team will be promoted on McDonald's tray liners in three counties.
Tent buyers get partial refund
Companies that bought corporate tents for the World Golf Championships-AmEx Championship, which was canceled after the Sept. 11 terrorism attacks, will get a 75 percent refund. Tournament manager Todd Rhinehart told the St. Louis Post-Dispatch that the PGA Tour decided to refund the money "even though it was not contractually obligated to do so."
EA Sports name on Maui event
Electronic Arts signed a three-year agreement with KemperLesnik Communications Sports Marketing giving EA Sports title sponsorship of the Maui Invitational college basketball tournament. The EA Sports Maui Invitational is scheduled for Nov. 19-21 in Maui, Hawaii. This year's field is Duke, UCLA, Kansas, Ball State, Houston, Seton Hall, South Carolina and host school Chaminade. At least six games will be televised live on ESPN networks.
BellSouth downshifts on Preds
Atlanta-based BellSouth won't renew its three-year sponsorship deal with the Nashville Predators. Company spokesman Kenny Blackburn told The Tennessean in Nashville, "It's a matter of dollars and cents." BellSouth will remain associated with the team in a reduced sponsorship role.