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SPORTSBUSINESS JOURNAL / ESPN SPORTS POLL
Published September 24, 2001
From January through July, ESPN Sports Poll, a service of TNS Intersearch, surveyed nearly 3,000 Formula One fans. Listed here are demographics of those fans indexed against the general U.S. population.To read: Formula One fans are 27 percent more likely than the average U.S. household to have an annual income of more than $150,000.
Sportpoll.com
| FORMULA ONE FAN DEMOGRAPHICS |
US
POP.
|
FORMULA
1 FANS
|
INDEX
|
| Gender |
n=
|
13881
|
2892
|
| Male |
48.4
|
69
|
143
|
| Female |
51.6
|
31
|
60
|
| Age |
n=
|
13811
|
2875
|
| 12-17 |
11.1
|
12.5
|
112
|
| 18-24 |
12.6
|
14.1
|
112
|
| 25-34 |
15.7
|
17.7
|
113
|
| 35-44 |
18.1
|
22
|
121
|
| 45-54 |
17.8
|
18.5
|
104
|
| 55-64 |
10.6
|
8.6
|
82
|
| 65+ |
14.1
|
6.5
|
46
|
| Race |
n=
|
13480
|
2833
|
| White |
72.5
|
73.4
|
101
|
| African-American |
11.9
|
9.1
|
76
|
| Hispanic |
10.9
|
13.2
|
121
|
| Asian |
0.8
|
0.6
|
77
|
| Other |
3.9
|
3.7
|
95
|
| Annual household income |
n=
|
12272
|
2517
|
| Under $20,000 |
15.6
|
12.1
|
77
|
| $20,000-$29,999 |
13.2
|
13.3
|
101
|
| $30,000-$49,999 |
22.9
|
26.2
|
114
|
| $50,000-$99,999 |
21.8
|
25.8
|
119
|
| $100,000-$149,999 |
4.7
|
5
|
107
|
| $150,000 + |
2.5
|
3.2
|
127
|
| Education |
n=
|
13616
|
2856
|
| Youth (grades 6-12) |
10.6
|
12.3
|
116
|
| Some high school |
15
|
13.8
|
92
|
| High school graduate |
29.3
|
29.7
|
101
|
| Some college |
20.1
|
21.7
|
108
|
| College degree |
24.9
|
22.5
|
90
|