SBJ/September 24 - 30, 2001/Marketingsponsorship

SPORTSBUSINESS JOURNAL / ESPN SPORTS POLL

From January through July, ESPN Sports Poll, a service of TNS Intersearch, surveyed nearly 3,000 Formula One fans. Listed here are demographics of those fans indexed against the general U.S. population.To read: Formula One fans are 27 percent more likely than the average U.S. household to have an annual income of more than $150,000.

Sportpoll.com

FORMULA ONE FAN DEMOGRAPHICS
US POP.
FORMULA 1 FANS
INDEX
Gender
n=
13881
2892
Male
48.4
69
143
Female
51.6
31
60
Age
n=
13811
2875
12-17
11.1
12.5
112
18-24
12.6
14.1
112
25-34
15.7
17.7
113
35-44
18.1
22
121
45-54
17.8
18.5
104
55-64
10.6
8.6
82
65+
14.1
6.5
46
Race
n=
13480
2833
White
72.5
73.4
101
African-American
11.9
9.1
76
Hispanic
10.9
13.2
121
Asian
0.8
0.6
77
Other
3.9
3.7
95
Annual household income
n=
12272
2517
Under $20,000
15.6
12.1
77
$20,000-$29,999
13.2
13.3
101
$30,000-$49,999
22.9
26.2
114
$50,000-$99,999
21.8
25.8
119
$100,000-$149,999
4.7
5
107
$150,000 +
2.5
3.2
127
Education
n=
13616
2856
Youth (grades 6-12)
10.6
12.3
116
Some high school
15
13.8
92
High school graduate
29.3
29.7
101
Some college
20.1
21.7
108
College degree
24.9
22.5
90

Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug