SBJ/September 24 - 30, 2001/Coast To Coast

SPORTS PROFILE: GRAND RAPIDS, MICH.

SPORTS PROFILE:
GRAND RAPIDS, MICH.

POPULATION: 1,088,514 (47th-ranked MSA)

NO. OF HOTELS/ROOMS; RATE*: 78/7,783; $70.07

MAJOR CORPORATIONS: Steelcase Inc., Meijer Inc., Yamaha Corporation of America (musical production)

VENUES AND EVENTS: Van Andel Arena (12,000 seats), home of AHL Grand Rapids Griffins and AFL Grand Rapids Rampage; Old Kent Park (11,123), home of Class A West Michigan Whitecaps; Deltaplex Entertainment and Expo Center (7,000), home of former CBA Grand Rapids Hoops; West Hills Athletic Club (nine indoor courts); Grand Center (117,000 square feet); facilities at Western Michigan University include Waldo Stadium (36,361 seats), Lawson Ice Arena (3,667), University Arena (5,800) and Sorensen Courts (10 outdoor courts), site of the 1996 and 2001 MAC Men's Tennis Championships

LOCAL CONTACT: Grand Rapids/Kent County Convention and Visitor's Bureau, 1-800-678-9859, mailbox@visitgrandrapids.org

DEMOGRAPHICS:
Grand Rapids composition (%) Index**
Age 18-34
32
102
Age 18-49
63
101
Age 25-54
60
100
Age 35+
68
99
Avg. annual household income $100,000+
6
48
Avg. annual household income <$50,000
62
107
Sports avidity (very/somewhat interested in the following sports)
NBA
16
66
NFL
40
97
NHL
24
181
MLB
21
64
NASCAR
27
162
PGA
20
113
Media use — average audience***
Access Internet/WWW from home or work
55
95
Owns a personal computer
63
100
Sports scores/updates via Internet
10
82
Total TV prime time M-Sun
36
^
Total cable prime time M-Sun
15
^
* Average daily rate, July 2000 through June
** Scarborough Sports Marketing surveys 66 U.S. metropolitan markets. The composition shows the percentage of the market that fits the specific measure. The index compares Grand Rapids with the averages of these markets. Par equals 100. For example, Grand Rapids residents are 81 percent more likely than the national average to be NHL fans, but 36 percent less likely to be MLB fans.
*** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
^ The local media measurement is not indexed against the national average.
Sources: Scarborough Research 66 Market Report, U.S. Census, Smith Travel Research, Grand Rapids Chamber of Commerce, SportsBusiness Journal research

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