SBJ/September 17 - 23, 2001/Marketingsponsorship

Biggest Perceived Advertiser of College Football

From January through June ESPN Sports Poll, a service of TNS Intersearch, asked 1,841 avid college football fans who they thought the top sponsor or advertiser of that sport is. At right are the results broken down by gender, age and ethnicity. To read: 35.6 percent of respondents age 12-17 cited Nike as college football's top sponsor/advertiser. Sportspoll.com

BIGGEST PERCEIVED
ADVERTISER OF
COLLEGE FOOTBALL
COLLEGE
FOOTBALL
FANS
GENDER
AGE
RACE
MALE
FEMALE
12-17
18-24
25-34
35-44
45-54
55-64
65+
WHITE
AFRICAN AMERICAN
HISPANIC
  1841 1246 596 265 307 320 381 289 160 117 1267 255 211
1 Nike 23.9 24.5 22.6 35.6 29.9 24.3 24.2 19.4 11.2 8.7 21.7 30.9 30.7
2 Anheuser-Busch 10.9 10.3 12.1 3.6 4.6 11 12.8 17.1 16.8 14.4 13.5 4.8 2.7
3 ESPN 5 5.1 4.9 9.7 9.7 6.3 2.6 1.4 - 1.6 4.1 9.2 4.7
4 Coca-Cola 4.9 3.9 7.2 2 2.8 3.4 4.2 7.8 9.6 10 6.2 3.5 0.7
5 Gatorade 4.2 4.3 4 6.9 4.9 4.5 3.5 2.3 4.8 1.6 3.5 3.3 9.5
6 Pepsi 4 3.3 5.4 2.9 1.6 2.5 4.9 5.1 7.7 5.9 4.9 0.4 1.4
7 ABC 3.8 4.2 3.2 5 5 8 1.6 1.8 1.9 1.8 3 5.4 7.2
8 Chevrolet 3.4 4.1 2 - 0.5 1.7 5 4.6 7.9 9.5 3.9 1 3.9
9 Reebok 2.5 2.2 3.3 4.8 6.4 1.5 1.6 0.6 - 1.3 1.9 4.2 5.4
10 Miller Brewing Co. 2.1 2 2.3 0.3 0.5 1.8 3.3 3.6 4.1 0.6 2.7 - 0.7
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