Parsons moving up as GMR’s CEO The Lefton Report: NFL goes car shopping Study: If you post, more likely to buy IMG will cut workforce by 3 percent MassMutual touts youth program The Lefton Report: Changing landscape Pepsi contest winners will be on field Deal puts MLB brands on cycling gear Summit proves fruitful for Competitor NFL plans Play 60 spots for Thanksgiving
SBJ/September 3 - 9, 2001/Marketingsponsorship
SportsBusiness Journal / ESPN Sports Poll
Published September 3, 2001
From January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Here are the results, broken down by gender, age and race. To read: 27.7 percent of fans cited Nike as the top sponsor or advertiser of the WTA. Puma has been the official tennis apparel and tennis shoe company of the tour since May 1998.