Arris connects with NASCAR The Lefton Report: Next NBA apparel deal Courtside popping for NCAA sponsors Toyota, iHeartRadio play Rock ‘n’ Roll Sherwin-Williams, NASCAR extend Company Watch: TicketReturn Bruin hires to sift acquisition targets Ravens, Rams sign with FanDuel Brown to lead CSM’s U.S. push For Heineken, MLS offers ‘critical mass’
Upcoming Conferences and Events
SBJ/September 3 - 9, 2001/Marketingsponsorship
SportsBusiness Journal / ESPN Sports Poll
Published September 3, 2001
From January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Here are the results, broken down by gender, age and race. To read: 27.7 percent of fans cited Nike as the top sponsor or advertiser of the WTA. Puma has been the official tennis apparel and tennis shoe company of the tour since May 1998.