Paro to Van Wagner’s consulting business Tour title sponsors go long Helmets to ’Hawks: Summit looks ahead Tweets lead to Cheesecake Factory deal Social media index devoted to sports Adidas opens prototype in China Stryker strikes PGA Tour marketing deal The Lefton Report Wood sticks make an impact in lacrosse Unilever to sponsor U.S. soccer teams
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SBJ/September 3 - 9, 2001/Marketingsponsorship
SportsBusiness Journal / ESPN Sports Poll
Published September 3, 2001
From January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Here are the results, broken down by gender, age and race. To read: 27.7 percent of fans cited Nike as the top sponsor or advertiser of the WTA. Puma has been the official tennis apparel and tennis shoe company of the tour since May 1998.