Company Watch: Whoop TaylorMade adds top young players The Lefton Report: Break the Link LVMS steps up multicultural efforts Suarez links NASCAR to Hispanics Longer restart zones create ad inventory A-B pours it on with NFL team logo cans Company Watch: Outerstuff MVPIndex finds home in NASCAR social mix The Lefton Report: Premier activation
SBJ/September 3 - 9, 2001/Marketingsponsorship
Biggest advertiser of WTA womens professional tennis
Published September 3, 2001
From January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Listed at right are the results, broken down by gender, age and race. To read: 27.7 percent of fans cited Nike as the top sponsor or advertiser of the WTA. Puma has been the official tennis apparel and tennis shoe company of the tour since May 1998.