The Lefton Report: ANA conference NYC race sponsors sprint to line FXFL gives Nivea branding opportunities The Lefton Report: Austin in tune Sponsor Loyalty: PGA Tour PowerBar narrows sponsorship focus AutoTrader.com renews with NBA King out to make Adidas swift of foot Abbott adds World Marathon Majors deal Staying on point with marketing
Upcoming Conferences and Events
SBJ/September 3 - 9, 2001/Marketingsponsorship
Biggest advertiser of WTA womens professional tennis
Published September 3, 2001
From January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Listed at right are the results, broken down by gender, age and race. To read: 27.7 percent of fans cited Nike as the top sponsor or advertiser of the WTA. Puma has been the official tennis apparel and tennis shoe company of the tour since May 1998.