SBJ/September 3 - 9, 2001/For The Record

FOR THE RECORD


MARKETING NEWS

MARKETING AND LICENSING AGREEMENTS

Players Inc. selected JackpotSports.com as a licensee in its fantasy football category. The group also, for the first time, agreed to license two calendars for next year featuring NFL players — MAJS Services Inc.'s "Faces of Football" and Touchdown Group LLC's "All-Pro Under the Helmet."

Maple Leaf Productions reached a deal with Lexington, Ky.-based licensed sports collectibles company Hunter to launch NFL, MLB and NHL products in the United States under the name Heritage Jersey Collection. The collectible products are intended to show the evolution of teams' uniforms, showcasing color and design changes through the years.

Global Sports Marketing and Events Inc. signed GlaxoSmithKline and Kyocera Wireless to manage each company's hospitality and entertainment matters at the 2002 Winter Olympics in Salt Lake City.

 SPONSORSHIPS

The Pepsi Bottling Group Inc. agreed to a 10-year deal with the New England Patriots that provides the company with exclusive soft drink pouring rights at the team's new CMGI Field, scheduled to open in 2002.

Puma North America agreed to a three-year deal with Major League Soccer that makes the company an authorized footwear supplier to the league and gives the company the right to sign individual endorsements with MLS players.

Center Line, Mich.-based Mopar Parts, the parts division for DaimlerChrysler's Jeep, Dodge and Chrysler brands, agreed to a sponsorship deal with Las Vegas Motor Speedway that calls for one of the Pennzoil World of Outlaws events scheduled for Nov. 2-3 at the track to be run as the Mopar Parts World Finals.

Shipping company Universal Express Inc. agreed to a sponsorship deal for the Dick Barbour Racing Team and its No. 5 car for the American Le Mans Series.

 ENDORSEMENTS

PGA Tour player Edward Fryatt agreed to an endorsement deal through 2002 with PharmForce, a Doylestown, Pa.-based pharmaceutical marketing company. Fryatt was represented by Scott Siegel of Vantage Sports Management in the deal.


FACILITIES NEWS

Facilities management company SMG of Philadelphia received a five-year contract to manage the Iowa State University Center in Ames, Iowa. The center comprises the C.Y. Stephens Auditorium, J.W. Fisher Theatre, Carl H. Scheman Continuing Education Building and James H. Hilton Coliseum, which is home to several ISU sports teams. Separately, SMG selected energy information solution provider Automated Energy Inc. of Oklahoma City as its partner in the Energy Star Partner Program sponsored by the U.S. Environmental Protection Agency. The program promotes energy management measures.


BUSINESS NEWS

 TECHNOLOGY DEALS

The World Indoor Soccer League is making its media guide for the coming season available to fans via CD-ROM. The WISL E-Guide provides player and team statistics, virtual tours of arenas, interviews with coaches and clips of games from last season.

 BROADCAST NEWS

Fox Sports Net North plans to broadcast 45 games of the Minnesota Wild's coming NHL season, all but one of them during the regular season. The regional cable sports network reaches more than 2.5 million households across the Midwest.

Fox Sports Net Midwest earned eight nominations for the 2001 Mid-America Emmy Awards, the most ever for the 5-year-old regional sports cable television network. The network reaches more than 3.8 million cable and satellite TV homes in six Midwest states.

Turner South plans to televise 46 Atlanta Thrashers games during the team's 2001-02 season, with Atlanta UPN affiliate WUPA-TV televising an additional 15 games on Saturdays. Turner South will handle production work for all of the broadcasts.

 BUSINESS NOTES

Galyan's Trading Co. opened a Galyan's-branded sporting goods store in the Dallas suburb of Frisco, Texas. Katz & Associates Corp. is the company's real estate agency of record.

Matchups for the 2001 BCA Classic men's college basketball event, scheduled for Nov. 15-16 at the University of California's Haas Pavilion were set as follows: Nov. 15: St. Joseph's vs. Eastern Washington, California vs. Princeton; Nov. 16: consolation and championship games.

Source: Street & Smith's SportsBusiness Journal research

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