‘Daytona Day’ back with new activation IndyCar steers marketing toward digital Licensing show looks for rise in numbers New ownership gives Dew Tour some pop Lefton Report: Chevron’s choice Fanatics into NBA replica jerseys ELeague holds steady on sponsorship pricing BodyArmor signs snowboarder Mastro Lefton Report: Youth movement Equestrian group rides rebranding effort
SBJ/August 13 - 19, 2001/Marketingsponsorship
Lobo to pitch MET-Rx products
Published August 13, 2001
New York Liberty forward Rebecca Lobo completed a deal to endorse MET-Rx, a brand of protein and nutritional supplements.
As a MET-Rx endorser, Lobo will become part of Team MET-Rx, a group of more than 60 professional athletes, including Jason Sehorn, Hardy Nickerson and Junior Seau, who promote the company's products.
Under the agreement, which runs through the end of this year and includes an option to extend for another year, Lobo will also make company appearances, appear in print ads and appear in a MET-Rx infomercial scheduled to air in September.
MET-Rx officials wouldn't comment on the value of the deal.
— Jennifer Lee