Sherwin-Williams signs with IndyCar The Lefton Report: Playing it Safelite Fanatics' new era of racetrack retail CAA to title sponsor 2016 World Congress AVP adds Jaybird, Rakuten Blackhawks stay hot in hot market Emirates to replace Corona at ATP Company Watch: 5.11 Tactical Serena Williams can close sponsor gap Sponsorship executive Wright leaving MLS
SBJ/August 13 - 19, 2001/Marketingsponsorship
Lobo to pitch MET-Rx products
Published August 13, 2001
New York Liberty forward Rebecca Lobo completed a deal to endorse MET-Rx, a brand of protein and nutritional supplements.
As a MET-Rx endorser, Lobo will become part of Team MET-Rx, a group of more than 60 professional athletes, including Jason Sehorn, Hardy Nickerson and Junior Seau, who promote the company's products.
Under the agreement, which runs through the end of this year and includes an option to extend for another year, Lobo will also make company appearances, appear in print ads and appear in a MET-Rx infomercial scheduled to air in September.
MET-Rx officials wouldn't comment on the value of the deal.
— Jennifer Lee