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SBJ/August 6 - 12, 2001/Marketingsponsorship
Published August 6, 2001
Citgo titles fishing circuit
Citgo Petroleum Corp. will become title sponsor of the BASSmaster Tournament Trail starting with the fishing circuit's 2001-02 season, through a deal announced by Citgo and the Bass Anglers Sportsman Society. Terms of the multiyear advertising and strategic marketing agreement were not disclosed. Citgo will also receive advertising in B.A.S.S. publications and on television programming on ESPN2 and interactive media. ESPN completed an agreement to buy B.A.S.S. in April.
Coors in at Dallas arena
The Coors Brewing Co. has signed on as a sponsor of the new American Airlines Center in Dallas. Financial terms weren't released. Coors will put a banner on one of the building's rotundas and a sign on one of its air vents. The Golden, Colo.-based brewer will also distribute 24-ounce commemorative cans featuring the arena.
Mizzou gets joint sponsorship
Financial-services firm Edward Jones and Boone National Savings and Loan Association will provide joint sponsorship of University of Missouri football and men's and women's basketball for the 2001-02 seasons. The sponsorship includes public address announcements, scoreboard mentions, signs and radio commercials. Representatives will man booths at football games and men's basketball games.
Buick title to Tampa Bay
The Tampa Bay area will receive Buick's title sponsorship for its PGA Tour event at Westin Innisbrook Resort, taking it away from Callaway Gardens in Georgia. The local tournament will be positioned the week before the PGA Championship. Innisbrook previously played host to the JCPenney Classic.