SBJ/August 6 - 12, 2001/Marketingsponsorship

Philips Electronics remains tied to World Cup, Women's World Cup

Philips Electronics will again sponsor the World Cup, the Amsterdam-based company announced Wednesday.

A World Cup sponsor since 1986, Philips will get two on-field advertising boards in all 20 stadiums in Korea and Japan where the 2002 World Cup matches occur. The company will get exclusive use of World Cup marks on its packaging.

The agreement raises to 14 the number of official partners FIFA has attracted. The deal also covers the Women's World Cup in 2003, which will be held in China.

"Football [soccer] provides a wonderful platform to reach our target audiences worldwide," Gerard Kleisterlee, president of Philips, said in a statement.

Philips creates lighting systems for stadiums.

— David Sweet

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