BMW takes VIP cue from Masters A-B to sports: Adapt to a new world The Lefton Report: Selling air Smithfield commits to NBC, NASCAR Van Wagner to sell NFL field-level ads New daily fantasy to sponsor Eisen show Nickelodeon going to ballparks Event, experiential marketing roundtable Microsoft adds NASCAR, Hendrick deals Heineken adds buzz to MLS Rivalry Week
SBJ/August 6 - 12, 2001/Marketingsponsorship
Philips Electronics remains tied to World Cup, Women's World Cup
Published August 6, 2001
Philips Electronics will again sponsor the World Cup, the Amsterdam-based company announced Wednesday.
A World Cup sponsor since 1986, Philips will get two on-field advertising boards in all 20 stadiums in Korea and Japan where the 2002 World Cup matches occur. The company will get exclusive use of World Cup marks on its packaging.
The agreement raises to 14 the number of official partners FIFA has attracted. The deal also covers the Women's World Cup in 2003, which will be held in China.
"Football [soccer] provides a wonderful platform to reach our target audiences worldwide," Gerard Kleisterlee, president of Philips, said in a statement.
Philips creates lighting systems for stadiums.
— David Sweet