SBJ/July 30 - August 5, 2001/Media


 Wild re-signs analyst Reid
The Minnesota Wild signed Tom Reid, its television analyst, to a two-year contract. Terms of the contract were not announced. Reid will again work with play-by-play announcer Mike Goldberg on KMSP-TV over-the-air telecasts and on Fox Sports Net North telecasts.

  Phils-Yanks sets record
The July 16 Philadelphia Phillies game against the New York Yankees set a new ratings record for a Phillies game on Comcast SportsNet, a regional cable sports network that serves the Philadelphia area. The game had an average Nielsen rating of 8.8 and a 14 share, which also set a ratings record for a regular-season game of any professional sports team in Philadelphia since Comcast SportsNet was launched in 1997.

  ESPN to show Seattle Bowl
ESPN signed a five-year deal to broadcast the Seattle Bowl. The inaugural game of the bowl, formerly known as the Aloha Bowl, will be played Dec. 27 at Safeco Field. The Seattle Bowl will pit the fourth- or fifth-ranked team in Pac-10 against the fourth- or fifth-place team in either the Big East Conference or the Atlantic Coast Conference. Bowl owner Aloha Sports Inc. is searching for a sponsor for the Seattle Bowl after Jeep ended its sponsorship agreement last year.

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