SBJ/June 25 - July 1, 2001/This Weeks Issue

Atlantic Sun now rises over former TAAC

The Trans America Athletic Conference, a Division I conference based in Macon, Ga., has changed its name to the Atlantic Sun Conference.

The name change was prompted by conference members who thought that the Trans America name no longer fit the geographical reach of the conference's schools, said Ted Gumbart, an associate commissioner for the Atlantic Sun.

Since 1990, the conference has lost members from Texas, Arkansas and Louisiana, which has changed the geographic landscape of the conference, Gumbart said.

Additionally, the old conference name was somewhat confusing, Gumbart said, because many people did not know whether the acronym TAAC stood for Trans Atlantic, Trans American or Trans America. The new name and logo, which was developed by Phoenix Design Works, are designed to eliminate that confusion, he said.

So far, design and implementation of the new marks has cost the conference about $40,000, Gumbart said.

The conference currently comprises members from Alabama, Florida, Georgia, North Carolina and Tennessee. Those members are Belmont, Campbell, Central Florida, Florida Atlantic, Georgia State, Jacksonville State (Ga.), Jacksonville (Fla.), Mercer, Samford, Stetson and Troy State. It also was announced last week that Gardner-Webb will join the conference for the 2002-03 season.

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