SBJ/June 25 - July 1, 2001/The Tracker

Sports profile: Cleveland

POPULATION: 2,945,831 (16th-ranked MSA)

NO. OF HOTELS/ROOMS; RATE*: 146/18,833; $80.02

MAJOR CORPORATIONS: TRW, National City Corp., Eaton, Keycorp, Sherwin-Williams, Parker Hannifin, LTV

VENUES AND EVENTS: Cleveland Browns Stadium (72,500 seats); Gund Arena (20,500), hosted 2000 U.S. Figure Skating Championships; Cleveland State University's Convocation Center (13,610), hosted 2000 NCAA Division I Men's Basketball Tournament first- and second-round games; Jacobs Field (43,368); Cleveland Convention Center (375,000 square feet), hosted 2001 U.S. Tae Kwon Do Union National Championships; 1-X Center (1 million square feet), hosted 2000 U.S. Fencing North American Cup Tournament

LOCAL CONTACT: Robert T. Marron, Greater Cleveland Sports Commission, (216) 621-0600, rmarron@clevelandsports.org

DEMOGRAPHICS

Cleveland composition
(%) Index**
Age 18-34
29
91
Age 18-49
60
95
Age 25-54
58
96
Age 35+
71
104
Average annual household
income $100,000+
8
65
Average annual household
income <$50,000
63
109
 
Leisure activities (past 12 months)
Bicycling/mountain biking
35
117
Bowling
26
110
Golf
21
123
Jogging/running
12
68
Swimming
36
93
Walking for exercise
65
100
Attended pro sports event
52
143
 
Sports avidity (very/somewhat
interested in the following sports)
NBA
16
66
NFL
43
104
NHL
7
54
MLB
58
178
NASCAR
17
99
PGA
19
106
 
Media use — average audience***
Access Internet/WWW from
home or work
53
93
Owns a personal computer
58
92
Shops using Internet
24
90
Sports scores/updates via Internet
12
93
Read any daily newspaper
63
^
Read any Sun. newspaper
75
^
Total radio a.m. drive M-F
22
^
Total radio p.m. drive M-F
18
^
Total TV prime time M-Sun
43
^
Total cable prime time M-Sun
12
^
* Average daily rate, May 2000 through April
** Scarborough Sports Marketing surveys 66 U.S.
metropolitan markets. Composition shows the
percentage of the market that fits the specific
measure. Index compares Cleveland with the
averages of these markets. Par equals 100. For
example, Cleveland residents are 78 percent more
likely than the national average to be MLB fans,
but 46 percent less likely to be NHL fans.
*** Average issue readers for newspapers, average
quarter-hour listeners within a specific time period
for radio, average half-hour viewers within a specific
period for TV and cable
^ The local media measurement is not indexed
against the national average.
Sources: Scarborough Research 66 Market Report,
SportsBusiness Journal research, Greater Cleveland
Sports Commission, U.S. Census, Smith Travel Research
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