SBJ/June 18 - 24, 2001/This Weeks Issue

USA Baseball expands deal

USA Baseball has expanded its sponsorship agreement with Eastbay Inc., giving the Wisconsin company the direct marketing rights to all its licensed merchandise.

Eastbay has handled the sale of USA Baseball branded merchandise through the organization's Web site since January under a deal signed last year that runs through the 2004 Summer Olympics in Athens.

USA Baseball gear will now appear in the Eastbay "Fielder's Choice" catalog released every January. Merchandise also will appear on the Eastbay Web site, and Eastbay will receive promotional exposure at team events.

Terms of the agreement were not disclosed.

Eastbay is a subsidiary of Venator Group and distributes 86 million catalogs a year.

— John Rofé

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